Quick, list every existing branded social profile your company has in its…
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Corporate social profiles multiply like rabbits—and so do risks
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A social love story: how Ken won Barbie (and customers) through paid, owned, and earned media
Read more on "A social love story: how Ken won Barbie (and customers) through paid, owned, and earned media" »
“And then it happened – she met Ken, and somehow she just knew they’d… -
The natural ubiquity of the J-curve
Read more on "The natural ubiquity of the J-curve" » Like the “marvelous spiral” that appears throughout the natural world,…
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Social data and customer centricity: what's the link?
Read more on "Social data and customer centricity: what's the link?" » Note: This post originally appeared in Social Media Marketing Magazine,…
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Data: the humble hero of Black Friday and Cyber Monday
Read more on "Data: the humble hero of Black Friday and Cyber Monday" » Customer conversations saw big, double-digit increases this year over…
