Stand out in food and beverage
Give hungry consumers the product content they crave
If you want to win new customers and get the brand loyalty you deserve, you’ll need to level-up the consumer experience. Give shoppers the content they need to satisfy their appetite at every stage of their journey—from discovery to purchase.
Supermarket trends: E-commerce in the grocery industry
As shopping behaviors and preferences drastically change, which brands and supermarket retailers are most likely to succeed? Our research predicts it’s those with a keen eye for customer experience.
The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.
The three sampling campaigns resulted in 39 million impressions from 369,000 social posts, shares, likes, and comments from consumers.
The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment.
See how Primal Kitchen’s robust UGC program has driven success on its website and retailer sites.
We respond to literally every single person, which is pretty incredible and we do get a lot of feedback from our consumers that our personalized approach is meaningful. It’s just a wonderful customer experience that they don’t necessarily get from other brands
UGC plays a critical role in Nestlé Canada’s relentless effort to serve customers and deliver continued growth.
Nestlé received more than 700 questions from consumers within three months of enabling Questions & Answers
Consumers do the talking for us. They speak, and we listen and take action.
The fresh fruit and packaged foods producer uses reviews to showcase new products, improve existing ones, and increase engagement with recipes on its website.
With an average rating of 4.7 stars.
We are very pleased with the efficiency of using ReviewSource. The program was straightforward and grew our review count by the thousands.
T2 brews up a user-generated content strategy to boost review volume and drive international online success.
and a significant increase in revenue per visitor.
This has all been very successful for us and is an always-on program. We can draw on this content consistently.
The food brand uses the voice of the customer to gather insights, increase retail sales, and improve customer engagement.
Land O’Lakes has syndicated more than 30,000 reviews to retail sites in the Bazaarvoice Network
“Reviews are obviously very important in delivering a good experience for the consumer, but they are also rewarding to our broader business.”
Walmart Canada sees an increase in conversion by partnering with Bazaarvoice to collect and syndicate brand partner content to their product pages on the retailer’s site.
Syndication from 1,300+ brands in the Bazaarvoice Network accounts for 80% of the total review volume on the retailer’s site.
Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products.
Bazaarvoice Shopper Experience Index
There’s no doubt that change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the time. Amidst all of the rapid changes, where are shoppers looking for us to evolve and innovate? We gathered insights from 7,167 respondents to find out.
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