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Consumer Packaged Goods

Unilever

With more than 400 brands used in homes around the globe, Unilever is one of the largest consumer products companies in the world — and also one of the most successful at using CGC to promote brands. The company embodies all five traits of a successful CGC marketer.
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150%

increase in intent to purchase

Interaction with Ratings & Reviews led to a 150% increase in intent to purchase on SimpleSkincare.com

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