Health & Beauty

Rimmel

Activating key consumers at scale to create thousands of ratings, reviews, and visual content—rather than relying on macro influencers—drove a 44% higher sales lift for sampled Rimmel products versus the IRI benchmark in the category.

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44%

Sales lift

The Bazaarvoice campaign drove a 44% higher sales lift vs. the IRI benchmark for average digital campaigns in the beauty category.

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