Better product pages.More sales.
Easily collect user-generated content in channels like email, social media, product sampling communities, and vendor websites and create inspiring e-commerce experiences that increase conversion rates and basket size.
Enable partner brands
Optimize the shopping experience
Get more content on-site by enabling 9,750+ brands in the Bazaarvoice Network to syndicate reviews, Q&A, social images, and videos to product pages. And ensure vendor content is high-quality and product listings are optimized for conversions with our Vendor Scorecard reporting tool.
Stay compliant with consumer protection laws
Avoid risk of fake, inappropriate, or misleading review content by relying on Bazaarvoice’s industry-leading fraud prevention technology. We uphold the highest standard for content moderation and maintain strong relationships with global regulatory bodies like the FTC, the Directive, the Competition Authority, Bundeskartellamt, and ACCC.
Content supply chain
Increase marketing efficiency
Work with an end-to-end user-generated content partner to drive marketing efficiency and reduce return rates. Streamline content operations and improve productivity by 30%* (equivalent to 562 days of marketing time back).
Reduce return rates by 5%* with a platform that helps you:
- Display the content shoppers need to make a successful purchase
- Respond to customer questions or feedback at scale
- Uncover themes in customer sentiment that lead to returns
*A commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice. Day savings per composite organization.
*GANT case study
Product reviews & SEO
Acquire new customers
Drive site traffic from social media with social commerce tools, like product-tagged images and link in bio. And quickly boost search visibility by enriching product pages with fresh reviews, photos and videos that are optimized for search engines.
Our industry-leading applications power the world’s biggest retailer sites
Great partnership, in depth dashboards, a ton of functionality is maintained with little code changes.
Major online retailer
Total Economic Impact™ of Bazaarvoice
Customers experienced a return of 400% over three years, and a payback on investment within three months.
Enterprise solutions that drive retail growth
Ratings & Reviews
The state of omnichannel retail
Product research isn’t just conducted online (and at home) prior to purchase. Shoppers are also researching in-store, at point of sale.
As the line between online and offline shopping continues to blur, how can you ensure you’re giving shoppers everything they need to make a successful purchase?
We asked over 6,000 global consumers how they prefer to research and buy products so you can build an omnichannel retail strategy that works.
Argos partners with brands to help suppliers increase review volume, gather insights and sell more products on the retailer’s site.
The 5,200 Argos Testers have submitted more than 20,000 reviews across 3,500 products.
With new products taking up to 4 weeks to acquire reviews unaided, the Sampling programme is a fantastic tool to help solve this issue and generate all-important first reviews.
French retailer leverages product reviews, including reviews sourced from brands, to increase online sales and engage with customers.
Syndicated reviews collected from brands in the Bazaarvoice network comprise 30% of the more than 800,000 total reviews on La Redoute’s site
Having these online conversations gives customers reassurance and promotes our commitment to our website, our brand, and our brand partners.
El Corte Inglés
Europe’s largest department store chain helps customers make confident purchasing decisions with UGC.
Supermercado El Corte Inglés currently has more than 700,000 reviews, largely as a result of syndication from brands
Boots has learned it’s how a company responds to negative reviews that counts. In fact, our research shows that brands can double customers’ purchase intent by being responsive.
When responding with an explanation or guidance on how to use a product differently, when a customer has been using it incorrectly.
Responding to negative reviews gives us the chance to shift the way the customer feels toward us.
Home Depot Canada
Home Depot Canada gets high-priority products into the hands of its most loyal shoppers in exchange for ratings and reviews.
Customers on HomeDepot.ca who interact with UGC
“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It’s a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for the health of the whole business, not just e-commerce.
Walmart Canada sees an increase in conversion by partnering with Bazaarvoice to collect and syndicate brand partner content to their product pages on the retailer’s site.
Syndication from 1,300+ brands in the Bazaarvoice Network accounts for 80% of the total review volume on the retailer’s site.
Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products.
In order to improve customer satisfaction, promote the quality of its product range, strengthen its position as a trusted expert, and increase its sales, Groupe Adeo decided to launch a user-generated content (UGC) program across its brands.
Adeo’s customer satisfaction objective.
Bazaarvoice, with its strong global network, allows us to support our customers regardless of country or language. This has allowed us to collect, moderate and display product reviews throughout ten group business to date.
Discover more retail trends
Ready to supercharge e-commerce growth?
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