Product sampling

Sampling made smarter.

An engaged community of shoppers. Generating user-generated content (UGC) that inspires confidence. Driving discovery. Providing actionable insights. Sounds like a dream, right? When you work with Bazaarvoice, it’s reality. Increase your conversion at retail and engage more shoppers on your product pages by displaying UGC everywhere they’re browsing. Text-based reviews, social media posts, photos, and video — do it all in one solution.

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Differentiators

The Bazaarvoice Advantage

We match you with a hyper-targeted segment of shoppers from our 6.5M+ strong Influenster community to generate the content you need. With over 900 data points and community members in 30+ countries, engage with the largest network of product reviewers. We’re here for every part of the product lifecycle – from tried and true to brand new.

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Lifetime value ROI

One sampling campaign, multiple payoffs

Sampling works. Don’t take our word for it. We surveyed over 6,000 Influenster community members who told us so. These engaged shoppers have taken part in sampling campaigns, and here’s what they did:

  • 63% purchased the product they sampled
  • Of those, 97% purchased at least one additional product from the brand
  • 87% recommended the product/brand to friends and family
  • 50% said the product became a new favorite/staple in their life
  • 50% followed the brand on social media

Product launches

Launch with content on day one

Launch smarter. No one wants to buy a new product until they know people like it. Collect reviews and feedback from your community before you launch with a sampling campaign. Meet shoppers where they are — whether it be in-store, on social media, or on your website — and show up armed with reviews, photos, and videos. When Burt’s Bees announced its new cosmetics line, it launched with 300+ reviews and a glowing 4.48-star rating. Build up and sustain excitement across social media with ample UGC on day one.

Support core products

Reignite and refresh core SKUs

UGC recency matters. 81% of consumers consider review recency equal to or more important than the quality of reviews on a product. In fact, 58% of consumers would rather purchase a product with fewer, but more recent reviews. Revitalize advocacy for your brand’s core products with sampling. Identify legacy products that could use an injection of fresh content and launch a sampling campaign. For example, French luxury skincare company Clarins revitalized its anti-aging products by using sampling to collect 138 reviews in just 36 days.

Product development

Learn from shopper feedback

Sell products you know shoppers want to buy by learning how to talk to your customer’s language. Collect meaningful feedback before you launch, so you can make pre-launch improvements like TIKI Brand did when launching its Clean Burn Tabletop Fireplaces. Or, use sampling to understand how shoppers feel about products that have been on the market for a hot minute. Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities.

Enter new markets

Expand into the next frontier

Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Thinking about expanding beyond your country? With our Influenster community boasting members from over 30 countries, it’s easier than ever. Our community and network offer a lot of opportunities to get shoppers excited, everywhere.

Multi-locale activation

Sample in multiple markets at once

Thanks to the internet, the sky’s the limit for your brand. Reach multiple locales at once. Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach.

Sampling without the box

The gift of CashBack Sampling

We believe that anything can be sampled. But not every product is easy to pack, ship, and share. We get that. Which is why we offer CashBack Sampling as an easy alternative to traditional sampling. You pick a product and a retailer. We drive your ideal shopper in-store where they buy the product and create review content. Our team automates reimbursing community members. You’re happy, they’re happy, sampling made simple. No dry ice or guessing sizes required.

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Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

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