Actionable consumer insights

Maximize your brand strategy

Beat back the competition by nailing your customers’ needs. Our Insights & Reports tools give you specific, actionable recommendations to strengthen your marketing efforts. Whether you’re looking to drive traffic or optimize promotions, we’ve got you covered. Deliver profitable growth. Drive sales. Ensure product launch success. And upsurge everything from consumer awareness and engagement, to loyalty and conversions. And to top it all off, download concise reports to share what you’ve learned with your team.

Data-driven decision making

Premium Network Insights

Up your game with actionable insights. Gone are the days of manual data scraping, hiring third parties, or relying on individual retailers to provide meaningful data. Bazaarvoice’s Premium Network Insights provide brands unmatched sentiment analysis, user-generated content (UGC) performance tracking, and competitor insights all rolled into a single dashboard. Brands can easily prepare for important meetings, improve products and messaging, prioritize resources, and feel confident adopting strategies that will make the biggest impact on their bottom line.

Premium Network Insights highlights

Understand how your ratings and reviews program performs at a granular level across retailers, against your competitors, and with your customers. Then, take your business to the next level.

Compare with competitors

Stay in tune with trends and how you stack up against your competition. Use our dashboard to identify ways to compete with other brands in your competitive set.

Analyze sentiment

When customers are happy, you win. Understand likes and dislikes about your brand across retail channels. Adjust messaging, improve products, and tap into UGC-based intelligence.

UGC insights to guide your strategy, boost performance

Understand what customers are saying about your products through advanced machine learning and natural language processing. Capitalize on those keywords. Optimize campaigns for higher page ranking, improved click through rate, discovery, and purchase consideration.


Insights provides recommendations to enhance your business, end to end. Improve post-interaction emails, ramp up review collection, refresh your product page copy, build better products, hone marketing tactics, and more.

Insights highlights

Category benchmarks

See how you measure up. With Insights, track your performance over time. Compare against industry benchmarks and competitors across key metrics like average rating, average reviews per product, and reviews with more than 4 stars.

Trending data

Easily identify trends within customer feedback using Insights. Is a large group of purchasers using your product in a unique way? Or do multiple shoppers find a part of your messaging confusing? Use Insights to take intentional action that creates better products and marketing.

Basic performance metrics

With Insights, understand how your UGC program is doing and where you can improve performance. On your dashboard, immediately discover key metrics like how many reviews you’ve collected, what percent of your product display pages have at least one review, how many questions that need answers, and much more.

On-demand focus groups

Consumer insights and research

Leverage Influenster’s goldmine of data to uncover consumer and industry insights. Survey our 7M+ member Influenster community. Build a complete picture of your target customer. Discover growth drivers across categories, subcategories, and shopping channels.

Consumer insights highlights

Insights into your exact audience

Develop a deep understanding of your audience. Run bespoke research or tap into member insights to inform your marketing strategy. We have insight into up to 1,000 data points per member, including where they shop, what they buy, age, location, profession, and more.

Funnel metrics

When you send off a VoxBox to our Influenster members, you get back in-depth campaign reporting and custom research. Learn key metrics like brand awareness, product satisfaction, purchase intent, net promoter score, competitive comparison, shopping behavior, consumer preferences, and recent industry trends.

Fully customizable

Go beyond the 1,000 data points. We can create customizable surveys for your brand to help you collect the insights you need to drive a successful marketing campaign.

Social Analytics

Develop a smarter social strategy. Our Social Analytics tool is a swiss army knife. We supply several key metrics that span the conversion funnel. Measure success across Instagram, TikTok, Facebook, Pinterest, and Twitter. All in one dashboard.

Social Analytics highlights

Modern brands rely on social to capture their customer’s attention at every step of the journey. Our visual-first solutions help brands better understand what content to share, where it’s engaging customers the most, and why it’s working. Beats guessing, don’t you think?

Machine learning levels up your analytics

Post with confidence. Leverage artificial intelligence and computer vision tools to know which content is engaging your customers, when to post it, and why it’s working.

Insight into Instagram story performance

Discover your loyal fans. Story analytics show you who is plugged into your brand and what gets them excited — so you can give them more of the content they crave.

Revenue reporting

They say a picture’s worth a 1,000 words. We’ll tell you how many $$$ they’re worth too. Discover your best sellers on social and amplify them even more.

Download our e-book

Finding and using customer insights

When you build relationships with customers, you find out what they care about. Our e-book, ‘The smart marketer’s guide to finding and using customer insights’, provides strategies for forging direct relationships with customers, leveraging reviews and other online content to mine customer sentiment, and identifying new business opportunities.

Get the e-book

Get started

Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Book a call