Product innovation

Create products your customers will love.

Your customers know your product best. So let them tell you how to make it better. Open the door for customer feedback, and next thing you know, you’ll have a line out the metaphorical door. With all these customer insights at your fingertips, you’ll never have to guess what they want next.

Data-driven transformation

Customer content spurs innovation

Do you know exactly what your customers love about your products – and what they don’t? Use the feedback they give you through user-generated content (UGC) to restrategize. Create new hero products you never would have thought of. Then bring them to market and blow the competition out of the water.

Propel product enhancements

Insights drive transformation

The biggest brands have customer-centricity at the heart of their strategy. Win at retail by utilizing the voice of the customer to build their confidence and your revenue. Let our team do the legwork for you. We’ll give you actionable insights by analyzing data across your customer reviews. We’ll tell you what new features your customers crave. We’ll analyze customer sentiment. And even tell you what information to include in your messaging – just like we did for Nestlé.

Explore our products

Connections

Listen to what your customers are really saying about you. Collect transparent product feedback. And most importantly, join the conversation. Answer questions. Dispel misunderstandings. Refine your messaging. Let your customers know you are there for them.

Visual Content

Let customers show you how they actually use your products. Discover new use cases you hadn’t considered. Build on popular product features. Create satisfied customers. And drive conversion. And while you’re at it, you might even uncover your next innovation.

Sampling

Revive lagging product performance with Sampling. Your products are carefully matched with your ideal customers – brand loyalists who can provide honest and high-quality feedback. Get actionable insights from superfans who know your products best.

Download our e-book

The smart marketer’s guide to finding and using customer insights

Build relationships with your customers to find out what they care about. Leverage reviews and other content to mine sentiment, identify new opportunities, and foster brand advocacy. Find out how savvy businesses build plans around concrete customer insights.

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