Higher engagement
With their niche followings you can tap into loyal audiences who organically like and share products because they want to, not because they have to.
DISCOVER CREATOR PARTNERSHIPS
Activate our community of skilled creators
Not all user-generated content (UGC) is created equally — the secret sauce is the creator. Partner with creators to produce on-brand, high quality social content that authentically amplifies your brand story to their engaged, loyal followings. We’ll help you power consumer discovery through a trusted voice and inspirational content. Just tell us your content goals, ideal audience, and messaging — we’ll do the rest.
GENERATE IN-DEMAND CONTENT
Your brand 🤝 creator partnerships
- Who they are: Influential, reliable creators with strong content creation skills and engaged social followings, ranging from nano and micro followings (<10,000) to mid tier followings (200,000).
- What they do: Produce and promote content that supports your products, services, seasonal promotions, and more with their dedicated followers on priority platforms. Plus, you can repurpose that content on your own channels.
TAP INTO THE CREATOR ECONOMY
Nano creators are talking — join the conversation
Reap the benefits of both authentic UGC from creators and (the sometimes necessary) branded content production you have more control over — you get the best of both worlds.
- 69% of marketers today say they are working with smaller creators
- The creator economy is currently valued at $16.4 billion
Trust and authenticity
Nano creators foster a trusted and authentic atmosphere that allows them to bond with their audience in an intimate way. Their accessible and authentic vibe makes them easier to relate to, which is key for engaging your target audience.
Cost effectiveness
Collecting content can quickly rack up the dollars. Smaller creators produce content that effectively markets your brand and offers extended use of that content — without the hefty price tag.
Amplify your reach and revenue
Combine the power of creators with sampling and social commerce
We solve for all of your content needs with creator partnerships and Bazaarvoice-exclusive solutions like Sampling and Social Commerce.
Add Sampling campaigns to generate the content you need and to connect with a wide audience, then make that content shoppable and convert it into revenue with our Social Commerce solutions:
- Easily attribute revenue to creator content
- Create inspirational, shoppable landing pages for creators to promote
- Analyze your content and metrics all in one place, hassle free
One less partner, one suite of solutions
Why partner with our creator communities?
Reach the right audiences with the most authentic content
Using your targeting parameters, we spend hours vetting creators from our vast network to ensure that messaging is authentic to your brand.
Quality content guaranteed
Creators are briefed on brand guidelines and inspiration to ensure content that’s in line with your brand’s vision, while staying true to creators’ unique aesthetics.
Stay on track with full-service management
Let your dedicated, in-house Bazaarvoice Strategist handle all the elements of your campaign from creator selection to content briefs to negotiation, making partnerships a low lift for you with every execution.
Extend your content impact
Activate Bazaarvoice Social Commerce tools like Galleries or Like2Buy to make creator content shoppable on-site or at retail. Our customers see up to 140% increase in conversions from having shoppable social UGC on-site.
WATCH OUR WEBINAR
How to find and build quality content with creators
Discover how you can activate creators to drive more engaging and higher-converting shopping experiences across your channels.
Watch this webinar to learn:
- How to build successful collaborations with the right content creators
- How to capture and hold your social community’s attention
- How to collect and promote the content your community wants to see
- How to maintain brand loyalty, even in tough economic times
Kraft Heinz
The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.
39M
The three sampling campaigns resulted in 39 million impressions from 369,000 social posts, shares, likes, and comments from consumers.
The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment.
Rimmel
Activating key consumers at scale to create thousands of ratings, reviews, and visual content—rather than relying on macro influencers—drove a 44% higher sales lift for sampled Rimmel products versus the IRI benchmark in the category.
44%
The Bazaarvoice campaign drove a 44% higher sales lift vs. the IRI benchmark for average digital campaigns in the beauty category
Petco Product Sampling
See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.
80%
increase in clicks from organic search for sampled products
“We’ve really seen a positive impact on visits, conversions, and improving the discoverability of new products. From a results standpoint, it’s been a positive experience to see that we can get 10-15 reviews for new products quickly.”
McPherson’s
McPherson’s uses product sampling and UGC to boost reviews on its e-commerce platform and syndicate to partners.
20%
come from sampling campaigns
A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. They’re definitely all seeing the value in it now, which is fantastic.
Get started
Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.
Book a call