Collect content
Easily sample new products to jumpstart review collection and leverage more review sources to keep product pages fresh.
Stand out in health and beauty
Catch beauty shoppers’ eye(liner) with inspirational content
If you want to win new customers and get the brand loyalty you deserve, you’ll need to level-up the consumer experience. Give beauty shoppers the content they crave at every stage of their journey—from discovery to purchase.
Industry Research
Top 5 beauty trends
Which trends are dominating the beauty world? We surveyed 10,800 global consumers and discovered what they care about most, from personalized skincare to all-natural ingredients.
Drive conversion
Bring the beauty counter experience to your site with inspiring imagery from social media.
Amplify content
Get review content in more places that convert—across retail, social, and search—and grow brand awareness and site traffic.
Optimize strategy
Leverage Insights & Reports to easily gather customer feedback and quickly adapt to changing demands and preferences.
Supercharge your commerce engine across the consumer journey
See the Bazaarvoice magic consumers create with our platform. A thoughtfully-targeted segment of shoppers receive products through our sampling campaigns to generate the content you need, then with our social commerce tools you can take that content and create beautiful galleries to showcase your product. But this is just the start - see how all of our products work together to win the omnichannel experience with our all-in-one platform.
Trusted by the world’s leading health and beauty brands
ghd
The ghd Duet Style Hot Air Styler impresses global retail shoppers with authentic reviews, using the voice of the customer to showcase product quality and build trust.
229
ready for launch
This has been the biggest launch that we've ever had. It's been a huge success, and we’ve learned a lot. As we plan future launches, we’ll take those best practices, the testing that we've done, and how we've worked with Bazaarvoice into those next launches to make them successful, as well.
Clarins
French luxury beauty company rejuvenates its customer reviews program by boosting review volume with product sampling.
138
Within 36 days of launch, Clarins collected 138 new reviews, as 91% of those who received a sample submitted a review
The in-depth reviews that this campaign generated showed people really valued their experience with Clarins.
Rael
Rael builds awareness, establishes credibility, and encourages trial of new products with hyper-targeted sampling campaigns to Bazaarvoice’s Influenster community members.
3,000
The sampling campaigns resulted in 3,000 total reviews (300% more than the initial goal)
We previously worked with another sampling provider, but with Bazaarvoice, we’re getting more precise targeting that lets us improve on our review volume and quality.
L’Oréal Australia
L’Oréal Australia drives sales on its brands' and retail sites by reaching shoppers along their path to purchase.
30%
Visitors who read L'Oréal reviews on retailer sites are 30% more likely to purchase.
It’s crucial to share and receive content as much as possible with channel partners, as users visit both brand and retailer sites when researching a product.
Burt’s Bees
Burt’s Bees leverages consumer content to drive retail channel sales, gather insights, and launch new products with immediate success.
94%
Within just two weeks, 94% of those who received a sample submitted a review, resulting in more than 300 reviews
We have a partner in Bazaarvoice that we’ll continue to turn to as we start selling even more products our customers will love.
Boots
Boots has learned it’s how a company responds to negative reviews that counts. In fact, our research shows that brands can double customers’ purchase intent by being responsive.
186%
When responding with an explanation or guidance on how to use a product differently, when a customer has been using it incorrectly.
Responding to negative reviews gives us the chance to shift the way the customer feels toward us.
Rimmel
Activating key consumers at scale to create thousands of ratings, reviews, and visual content—rather than relying on macro influencers—drove a 44% higher sales lift for sampled Rimmel products versus the IRI benchmark in the category.
44%
The Bazaarvoice campaign drove a 44% higher sales lift vs. the IRI benchmark for average digital campaigns in the beauty category
Maybelline
Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.
10x
Maybelline saw a 1,000% increase in review volume after launching the "Tester Squad" community
Today the ‘Testers Squad’ includes more than 9,000 members with 5,000 having registered in the last 18 months.
Pacifica Beauty
ReviewSource, the always-on content collection service, enables Pacifica Beauty to continuously gather organic review content created by Bazaarvoice's Influenster community of 7M+ members.
2000
Pacifica collected more than 2,000 reviews from ReviewSource across nearly 200 products within just months of launch
Capturing UGC organically can be a challenge, but the Influenster community is highly engaged, and we saw this as a good way to drive purchase intent.
Unilever
Unilever sets the bar for user-generated content (UGC) success with a company-wide strategy for making the most of the voice of the customer.
150%
Interaction with reviews drove a 150% increase in intent to purchase on SimpleSkincare.com
Reviews instill a lot of trust among consumers and give them the confidence to make a purchase.
Feelunique
Collecting and displaying a combination of text-based, visual, and social content from customers helps Europe's largest online beauty retailer increase conversion, revenue, and time on site.
$10M
Feelunique generated an additional $10 million in e-commerce revenue last year attributed to reviews and social content from customers.
There is so much untapped potential when it comes to reviews and visual content from social, and we are only scratching the surface.
Consumer Insights
Bazaarvoice Shopper Experience Index
There’s no doubt that change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the time. Amidst all of the rapid changes, where are shoppers looking for us to evolve and innovate? We gathered insights from 7,167 respondents to find out.
Get more industry insights
Drive conversion
The benefits of social shopping across different industries
March 25th, 2024
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Research, Health & Beauty
The top health and beauty trends driving purchases
August 30th, 2023
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Collect content, Apparel & Accessories
Fashion influencer marketing: How to stay au courant
June 13th, 2022
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