Stand out in health and beauty
Catch beauty shoppers’ eye(liner) with inspirational content
If you want to win new customers and get the brand loyalty you deserve, you’ll need to level-up the consumer experience. Give beauty shoppers the content they crave at every stage of their journey—from discovery to purchase.
Top 5 beauty trends
Which trends are dominating the beauty world? We surveyed 10,800 global consumers and discovered what they care about most, from personalized skincare to all-natural ingredients.
Trusted by the world’s leading health and beauty brands
French luxury beauty company rejuvenates its customer reviews program by boosting review volume with product sampling.
Within 36 days of launch, Clarins collected 138 new reviews, as 91% of those who received a sample submitted a review
The in-depth reviews that this campaign generated showed people really valued their experience with Clarins.
Rael builds awareness, establishes credibility, and encourages trial of new products with hyper-targeted sampling campaigns to Bazaarvoice’s Influenster community members.
The sampling campaigns resulted in 3,000 total reviews (300% more than the initial goal)
We previously worked with another sampling provider, but with Bazaarvoice, we’re getting more precise targeting that lets us improve on our review volume and quality.
L’Oréal Australia drives sales on its brands’ and retail sites by reaching shoppers along their path to purchase.
Visitors who read L’Oréal reviews on retailer sites are 30% more likely to purchase.
It’s crucial to share and receive content as much as possible with channel partners, as users visit both brand and retailer sites when researching a product.
Burt’s Bees leverages consumer content to drive retail channel sales, gather insights, and launch new products with immediate success.
Within just two weeks, 94% of those who received a sample submitted a review, resulting in more than 300 reviews
We have a partner in Bazaarvoice that we’ll continue to turn to as we start selling even more products our customers will love.
Boots has learned it’s how a company responds to negative reviews that counts. In fact, our research shows that brands can double customers’ purchase intent by being responsive.
When responding with an explanation or guidance on how to use a product differently, when a customer has been using is incorrectly.
Responding to negative reviews gives us the chance to shift the way the customer feels toward us.
Activating key consumers at scale to create thousands of ratings, reviews, and visual content—rather than relying on macro influencers—drove a 44% higher sales lift for sampled Rimmel products versus the IRI benchmark in the category.
The Bazaarvoice campaign drove a 44% higher sales lift vs. the IRI benchmark for average digital campaigns in the beauty category
Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.
Maybelline saw a 1,000% increase in review volume after launching the “Tester Squad” community
Today the ‘Testers Squad’ includes more than 9,000 members with 5,000 having registered in the last 18 months.
ReviewSource, the always-on content collection service, enables Pacifica Beauty to continuously gather organic review content created by Bazaarvoice’s Influenster community of 7M+ members.
Pacifica collected more than 2,000 reviews from ReviewSource across nearly 200 products within just months of launch
Capturing UGC organically can be a challenge, but the Influenster community is highly engaged, and we saw this as a good way to drive purchase intent.
Unilever sets the bar for user-generated content (UGC) success with a company-wide strategy for making the most of the voice of the customer.
Interaction with reviews drove a 150% increase in intent to purchase on SimpleSkincare.com
Reviews instill a lot of trust among consumers and give them the confidence to make a purchase.
Feelunique drives $10 million in annual sales with UGC
Collecting and displaying a combination of text-based, visual, and social content from customers helps Europe’s largest online beauty retailer increase conversion, revenue, and time on site.
Feelunique generated an additional $10 million in e-commerce revenue last year attributed to reviews and social content from customers.
There is so much untapped potential when it comes to reviews and visual content from social, and we are only scratching the surface.
2022 Bazaarvoice Shopper Experience Index
There’s no doubt that change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the time. Amidst all of the rapid changes, where are shoppers looking for us to evolve and innovate? We gathered insights from 7,167 respondents to find out.
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