Optimize your PDP

Amplify the voice of your customer with Ratings & Reviews

User-generated content (UGC) is your most important asset. Why? Because customers who interact with UGC are 2x as likely to convert. Collect authentic ratings, reviews, and product photos with our Ratings & Reviews tools. Your product pages and your bottom line will thank you.

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Ratings & Reviews

Deliver smarter, informed shopping experiences

Reviews matter. It’s a fact. We give you the tools and technology to manage ratings and reviews at scale. Easily collect fresh UGC by providing a seamless content collection experience for your time-poor customers. Then turn around and display this valuable content to inspire fast and confident purchases. We’ll ensure the most compelling UGC is front and center, with a mobile-responsive design that’s built for SEO. Your products are discovered and championed. Conversion accelerates. Product flies off the shelf. And you crush your numbers.

Help shoppers make fast and confident purchasing decisions

Shoppers trust reviews to validate their purchases, but they don’t have time to read thousands of reviews. Review Highlights helps shoppers find what they need quickly – separating review features into pros and cons with natural language processing and state-of-the-art, industry-specific sentiment analysis. Results from this feature show a 3.6% increase in conversion rate and an 11.9% increase in engagement rate. Help shoppers make fast and confident purchasing decisions with Review Highlights.

10x increase in reviews with multi-product submission forms

Smarter, better post-purchase emails. With our multi-product submission form, you can collect reviews on everything your shoppers purchased, rather than requiring a separate review form for each product. Shoppers are able to submit ratings, reviews, questions, photos, and videos. Experience a 10x increase in reviews, improved coverage, and higher submission and conversion rates.

Serve up review content quickly

Accelerate content delivery. Our display technology is fast, flexible, and responsive. We display the most relevant UGC in handy, bite-sized chunks. The result? Shoppers never have to wait to read reviews, even on mobile.

Insights & Reports

Reviews provide a wealth of information for your business. So we provide the robust reporting tools you need to uncover key insights without having to dig around for them. Our industry-leading reporting and analytics suite can tell you everything from the sales impact of your UGC to identifying opportunities for product innovation. We’ll monitor sentiment and show you simple word clouds to instantly highlight any info you may need to add to your messaging. Giving you the tools you need to grow along with your customers’ needs.

Amplify your reach with the world’s largest network

For Brands

Amplify your reviews across more products, on more retail sites, where more than a billion people shop each month. The Bazaarvoice Network sees 20x more shopper traffic than other networks. You can syndicate your UGC across our network of 1,750+ world-leading retailers. Reach more customers everywhere they shop and give them the inspiration to choose you over the competition. From rising the ranks in category search to strengthening your retail partnerships, the Bazaarvoice Network is the foundation you need to win at retail. More retailers. More reviews. More value.

For Retailers

Activate your vendor community to collect moderated, authentic content and syndicate it to your site. Giving your customers the information they need to make confident purchase decisions. Access powerful user-generated content from 11,500+ brands. We’ll match this high-quality content with the products on your site to boost your review volumes and ultimately, your sales. With a proven track record, best-in-class technology, and global network, it’s no wonder retailers choose Bazaarvoice 6-1 over our nearest competitor. More experience. More trust. More brands.

Be there in moments that matter

Be there to help your customers wherever they shop. Get the tools to manage and respond to reviews and questions on retailer sites, as well as your own channels.

The biggest review syndication network

Access a pool of moderated, authentic UGC from over 11,500+ brands in the Bazaarvoice Network. Syndicate all that high quality UGC across your retail site.

Post-interaction email

You want a slice of this PIE

Post-interaction emails (PIE) are the biggest driver of UGC program success. These evergreen, automated emails invite customers to review products they’ve purchased and account for up to 70% of review volume. No one does PIE like Bazaarvoice. When our customers turn on our In-Mail and Multi-Product Submission features, review volume increases up to 8x. Eliminate barriers to review submission, drive review volume and product coverage, and improve user experience.


Show your customers some love by responding to their reviews and questions. Connections gives you the chance to join the conversation both on your own site and at retailers. Giving you the opportunity to turn even bad reviews into positive experiences that instill shopper confidence. And it’s as easy as logging into our portal, where you can track and manage your questions and reviews across the entire Bazaarvoice Network. You choose how and when to get notified, so you can respond to potential buyers in the moments that matter.

Increase online sales

Intent to purchase doubles when shoppers see a brand’s response to a negative review. By responding to your customers, you can turn bad reviews into great experiences.

Actionable insights

Pull out critical information from reviews and use this to optimize your products and messaging. You’ll see return rates drop and support costs decline.

Respond to reviews at-scale

One portal to track and manage all your questions and reviews. Easily pass on the information your customers need in a few simple clicks.

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Harnessing the power of customer voice to drive growth

Consumers trust online reviews as much as a personal recommendation. The voice of the consumer has grown powerful enough to shape the voice of your brand. It’s time to adapt and let consumers lead the conversation. Don’t talk at customers, talk with them. Figure out how with our e-book, and drive unparalleled growth.

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Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

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