Meet our leadership team

As Chief Executive Officer, Keith Nealon oversees the strategic direction of Bazaarvoice.

With over twenty years of experience accelerating growth in global technology companies, Keith is a seasoned entrepreneur with demonstrated success across management, sales, marketing, services, and technology roles. Prior to joining Bazaarvoice, he served as Chairman and CEO of Vyze, a leading financial technology platform that drove revenue and loyalty for retailers by enabling consumers to finance purchases at the point-of-sale and in the shopping cart. Vyze was acquired by Mastercard in April 2019. Prior to that, he held leadership roles at both private and public technology companies, including Adaptive Insights, Eloqua, ShoreTel, Conductor, and NaviSite.

In addition to his role at Bazaarvoice, Keith serves on the advisory boards of a number of software companies. Keith holds a double major in math and computer science from the University of Dublin, Trinity College.

Gayle is committed to helping us achieve extraordinary business success through our people.

It is often said that a company’s greatest asset is its people. Bazaarvoice couldn’t agree more! Gayle leads Bazaarvoice’s People organization and takes great pride in being responsible for the attraction, development, and retention of our employees. She is passionate about helping employees reach their full potential and creating a company culture where employees are excited to come to Bazaarvoice every day.

At Bazaarvoice, we see our own success through our customers’ outcomes. This is one of our company values. This is also true for the People function, whose customer is our employees. Gayle is dedicated to helping Baazarvoice employees be their best by ensuring the team has the support and development opportunities they need. This includes fostering an inclusive company culture where employees are engaged, challenged, and rewarded. Happy employees make for happy customers, which means we all succeed.

Prior to joining Bazaarvoice, Gayle’s 25 years of experience include working with global technology and medical device companies. Most recently, she was the Chief People Officer at Lifesize, a cloud communications company offering video and contact center. Prior to Lifesize, Gayle was Senior Vice President of HR at Smith & Nephew (formerly ArthroCare Corporation). She also held senior HR leadership roles at Boston Scientific, IBM, Vignette, and Tivoli. Although varied in size, maturity, and culture, Gayle successfully guided these companies through tremendous change while ensuring both employee and customer interests remained front and center.

Gayle earned a Bachelors and Masters in Education from Henderson State University.

As CMO of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches – from research, product marketing, brand, communications, to sales, demand generation, partner/alliance and field marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose driven.

Prior to joining Bazaarvoice, Zarina was CMO at tech giants including IBM, SAP, and Rackspace Technology as well as private equity portfolio firm Syniti. A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in Global, North America, Latin America, Europe, Asia Pacific & Japan, and emerging markets. Zarina also serves on the Board of Fortytwo.vc, a global, cross-border fund focused VC firm, and BeyonDiversity Foundation, a non-profit on women empowerment.

Zarina was recognized as Top 100 Global B2B CMO in 2024 and named among the 2021 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC). She was also named Women of the Decade in Technology & Innovation at the Women Economic Forum in 2018, Women Worth Watching by Diversity Journal in 2016, and received the Corporate Achiever Award by the Organization of Chinese Americans (OCA) in 2009.

Zarina is a Marketing Academy CMO Fellow, a Southern Methodist University MBA, and a graduate of the Asian Advanced Leadership Program at Stanford University’s Graduate School of Business. She also holds a BA in Journalism from the University of North Texas. She is currently authoring a self-leadership book, #DareToGrow.

Born and raised in Hong Kong, the Austin-based Zarina is a nature lover, an ikebana apprentice, a published writer, an aspiring sailor, and a Mini and a Tesla fan. She describes herself as a proud daughter, sister and mother of two Gen Z’ers.

As Senior Vice President, Product, Marissa leads Bazaarvoice’s product organization focusing on product management, UX, and product marketing.

With over 15 years in the technology industry, Marissa has a wide range of global experience, pertaining to product management and go-to-market execution. Marissa has been with Bazaarvoice for nine years, during which she has held various roles on the product team. Most recently, she served as the leader for the Consumer Experience and Content Generation portfolios. She led the successful product-integration of Bazaarvoice’s Curalate acquisition, and drove the launch of the company’s visual distribution offering. Previously, she served as the leader over the business’ client tools and platform portfolios, along with product operations.

Prior to Bazaarvoice, Marissa spent almost five years with Microsoft. She served as the product management lead for launching infrastructure-as-a-service on Windows Azure, and helped manage product launches while measuring global success of Microsoft’s web platform. Prior to that, she spent just under two years at Accenture as a consultant for clients in the communications and technology industries.

Marissa earned her undergraduate degree from the Robert D. Clark Honors College at the University of Oregon, holding a Bachelor of Science with a double major in Business (Accounting) and Journalism (Advertising).

As Senior Vice President, General Counsel & Compliance Officer, Gracie leads the global legal team in managing the company’s legal affairs worldwide. She also manages the company’s global ethics and compliance program. Gracie originally joined Bazaarvoice in 2015 as Chief Ethics & Compliance Officer, managing the company’s ethics and compliance program and providing administrative oversight of the internal audit function.

Gracie also had a 13-year tenure at Dell, serving in a variety leadership positions, including SVP of the litigation, employment law, government relations, and ethics and compliance functions. Gracie has also served as a lecturer and adjunct professor at the University of Texas where she taught courses on business law, ethics, government relations, corporate compliance, and corporate social responsibility. She started her legal career in private law practice and was a partner in the Austin Office of Hughes & Luce (now K&L Gates) before joining the in-house legal team at Dell. She received her undergraduate and law degrees from the University of Texas at Austin.

With over 20 years of strategy and corporate development experience, Chris is a leader in digital growth strategy, technology M&A, strategic partnerships and investments across consumer, retail/e-commerce, marketing and advertising, media and other verticals. His leadership experience spans the whole spectrum of strategy, transaction and post-deal integration. As EVP of Corporate Development, Chris focuses on accelerating Bazaarvoice’s global growth through strategic M&A and partnerships.

Prior to joining Bazaarvoice, Chris was SVP, Corporate Development at Simpli.fi, a leader in digital programmatic advertising and agency workflow software. Chris sourced and executed multiple M&A transactions resulting in increased customer scale, the acquisition of leading SaaS and Adtech products and new team capabilities resulting in accelerated growth.

Earlier in his career, Chris was VP, Corporate Development at Qurate Retail Group and QVC, focused on driving transformational growth, including acquiring leading e-commerce, v-commerce and retail brands such as Zulily, HSN and Cornerstone Brands (Ballard Designs, Frontgate, Garnet Hill and Grandin Road).

Chris is also a seasoned global executive, having led international market development strategy and M&A and strategic partnership opportunities in Canada, Latin America, EMEA and Asia Pacific. Chris has been recognized as a leader by the M&A Advisor as a member of its Out in Front Task Force.

Chris completed his MBA at the University of California, Berkeley and earned BA (Hons) and MA degrees from the University of Cambridge. He lives with his wife and family in the Dallas Fort Worth area.