Build customer loyalty
Turn browsers into brand advocates.
User-generated content (UGC) is your brand’s greatest asset. And it’s not just because of the increased conversion. You can get this content working for you. Half of shoppers (48%) say they are more likely to buy when they see a brand or retailer respond to reviews. Amplify the voice of your customer by showcasing their reviews across your channels. From ads to social posts, you can show authentic UGC in the moments that matter.
Turn reviews into promos
Amplify the voice of the customer
Pass the megaphone to your biggest fans. The majority of shoppers (92%) trust peer recommendations more than brands or retailers. So when a product gets a positive review, tell everyone. Use ReviewAds to turn UGC into custom ads and social content. Collect powerful testimonies and visuals from social and publish them to your product page. Curate authenticity. Inspire confidence. Drive sales.
Engage with shoppers and earn their trust
Shoppers want to hear from you. In fact, 41% of shoppers see brands that respond to customers more favorably. Webroot strengthened its brand equity by responding to 70% of its 38,000 reviews across the Bazaarvoice Network. Answer questions at-scale. Respond to reviews — especially the negative ones. Consumers will reward you with their trust. And ultimately, their loyalty.
Increase product knowledge
Boost customer knowledge and your bottom line
Information is power. And when customers understand more, they buy more. It’s really that simple. With Ratings & Reviews, you can equip shoppers with the info they need to make a fast and confident purchase. It’s how businesses like Cellarmasters are seeing overall conversion increases of 58%. What’s more, our Network Insights tool can surface the best customer quotes from your product pages. So you can use their wording in your messaging, creating bankable campaigns.
Explore our products
By empowering pet parents to share their opinions with one another, Petco gathers valuable product feedback, increases conversions, and drives customer loyalty.
The revenue per visitor rate is 15% higher and the conversion rate is 8% higher among visitors who engage with reviews on Petco’s site
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Brand loyalty: Why it matters, how to get it, and how to measure it
October 7th, 2021
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