Stand out in home improvement
Give DIY consumers the product content they crave
If you want to outpace your competition and win over new customers, you’ll need to level-up the consumer experience. Give DIY shoppers the product content they need at every stage of their journey—from discovery to purchase.
Home Depot Canada doubles conversion rates with sampling
Home Depot Canada made a name for itself in the retail industry with its innovative approach to collecting user-generated content. Here’s how the home improvement giant added thousands of high-quality reviews and photos to its website.
Trusted by the world’s leading home improvement brands
See how Oak Furnitureland’s increased use of user-generated content has improved metrics and bolstered the brand’s promise of authenticity.
Providing customers with beautiful galleries and inspiring looks created by other customers has a substantial impact on website engagement, and conversion rates. Customers who interact with our website galleries have a 21% higher average order value.
Nourison improves the shopper experience and increases sales and visibility in search by syndicating reviews and social content to multiple retail partner sites.
stronger relationships with retailers and a 4x lift in conversions.
Ratings and reviews have become increasingly crucial to Nourison’s business. We see a direct correlation between our review coverage and revenue at retail, both in-store and online.
Home Depot Canada
Home Depot Canada gets high-priority products into the hands of its most loyal shoppers in exchange for ratings and reviews.
Customers on HomeDepot.ca who interact with UGC
“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It’s a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for the health of the whole business, not just e-commerce.
French retailer leverages product reviews, including reviews sourced from brands, to increase online sales and engage with customers.
Syndicated reviews collected from brands in the Bazaarvoice network comprise 30% of the more than 800,000 total reviews on La Redoute’s site
Having these online conversations gives customers reassurance and promotes our commitment to our website, our brand, and our brand partners.
Walmart Canada sees an increase in conversion by partnering with Bazaarvoice to collect and syndicate brand partner content to their product pages on the retailer’s site.
Syndication from 1,300+ brands in the Bazaarvoice Network accounts for 80% of the total review volume on the retailer’s site.
Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products.
Discover how the furniture and décor company partnered with Bazaarvoice to create an omnichannel user-generated content strategy online and in-store.
User-generated content is key to our success. We aim to inspire our clients and use UGC to do that.
Kärcher drives product innovation, expands into new markets, improves marketing messaging, and wins retail shoppers with a best-in-class reviews program.
Kärcher has 280,000 reviews across 73 retail sites in the Bazaarvoice Network
Without much market research, UGC is our way of collecting insights, especially at the time of entry.
Ad campaigns featuring social, visual content from customers drives higher click-through rates and lower cost-per-clicks for the bedding and bath brand.
Parachute sees a 35% higher click-through rate and a 60% lower cost-per-click among ads with UGC.
We’ve seen that our customers have a higher propensity clicking on and engaging with rich UGC imagery than traditional product-centric imagery.
Bazaarvoice Shopper Experience Index
There’s no doubt that change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the time. Amidst all of the rapid changes, where are shoppers looking for us to evolve and innovate? We gathered insights from 7,167 respondents to find out.
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