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Strategies, research, industry trends — your pulse on the marketplace
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Editor’s picks
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What is UGC? The complete guide to user-generated content
Research
AI consumer research: 5 trends to know
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How Bazaarvoice Ratings & Reviews supports best-in-class site performance
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Responding to positive reviews: Tips and best practices
Collect content
How brands can get the most out of the Influenster App
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4 reasons to implement a question and answer platform on your site
Long reads
Why you need to build a brand community
Bazaarvoice culture
Proud to celebrate Pride at Bazaarvoice
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Hey, influencers: Here’s how to create a killer Instagram media kit
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How to use consumer insights to elevate your marketing strategy
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Customer sentiment: What it is, how to measure it, and why
Partner content
Actionable insights
Digital Experience Benchmarks
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How to create a 5-star personalized customer journey
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Personalized marketing: How to build a successful strategy
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10 Bazaarvoice integrations to supercharge your business
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SMS marketing: How to do it right
Optimize strategy
Bazaarvoice + Zendesk integration: Improve customer service
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How to add reviews on Shopify
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Bazaarvoice + BILT: Partnering to syndicate reviews
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Bazaarvoice + Cohley: Partnering to expand content syndication
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Bazaarvoice partners with WhyteSpyder
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Bazaarvoice + Annex Cloud: Creating better customer loyalty
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Bazaarvoice partners with Stamped.io
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Bazaarvoice + Curalate: Connecting curiosity to commerce
Social selling strategies
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Shoppable content: Definition, platforms, and examples
Case studies
Social commerce case studies to inspire your brand
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Social commerce: A guide for brands and retailers
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Like2Buy: The key to winning on Instagram
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How to increase your social media conversion rate
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10 social commerce examples you can learn from
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Your complete guide to selling on social media
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How to find and use audio trends on social media
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How to level up your Pinterest social commerce game
Long reads
How to optimize your social strategy with TikTok analytics
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How to increase sales on Instagram: A guide
Recent posts
Actionable insights
How American shoppers are rethinking holiday spending
Acquire Content
Australian shoppers seek an omnichannel experience during holiday spending in 2025
Acquire Content
64% of UK shoppers prefer online shopping for the holidays
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What brands should know about holiday shopping in Canada 2025?
Actionable insights
Holiday Shopping 2025: Why winning over the Germans will take more than discounts
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What’s hot in holiday shopping for French shoppers
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Canadian consumer trends show 82% prefer store brands for affordability
Shopper preference
Australian consumer behavior reveals 72% of shoppers prefer store brands
Ratings and reviews
Store brands win over 3 in 4 shoppers amid shifts in French consumer behavior
Actionable insights
UK consumer behavior gets deal-driven, digital-first, brand-selective
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Turn trust into your ultimate growth advantage
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What’s transforming online shopping in Germany 2025
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