User-Generated Content Becomes Front and Center With Google
Consistently adding customer reviews, stories, questions, and answers helps people find the right products on a site. However, there are subtleties to make the content even more impactful - especially now, with the advent of Google Caffeine and Rich Snippets.
SearchVoice Inline contributes to a 17% increase in OpenTable’s natural search
To keep search engines visiting their pages, OpenTable needs fresh content submitted regularly, but producing it individually for more than 10,000 pages just isn’t scalable. Read how improved OpenTable’s SEO ranking in our case study.
Corporations get big on blogging, but why do so many still fail?
You might expect marketers to have serious "shiny object syndrome" when it comes to social media platforms, throwing the most time and money at whatever they perceive to be on the bleeding edge of social. Some interesting new data shows this is not entirely the case. Read the blog post here

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