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Infographic

How to build a successful customer loyalty program

You've just launched a new product. You've spent hours producing marketing content. You've just spent thousands of dollars on ad campaigns. You've just acquired your...

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E-book

Building sampling into a successful brand strategy

Building value with your shoppers is a surefire way to get them bought into your brand and buying your products. Sampling is an easy way...

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The checklist for a world-class UGC program

Your user-generated content (UGC) program involves a lot more than just collecting reviews.

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Webinar

How to collect content that engages and converts

Shoppers want high-quality user-generated content (UGC) wherever they are—from search, at their favorite retailer, or scrolling through social media. As a brand, it’s your job...

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Webinar

Retail Talk with Sam’s Club

We took a deep dive with Oliver Richard, Senior Manager of Site Merchandising Operations at Samsclub.com. We learned more about his perspective on the retail...

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Infographic

Speaking to sustainability

Your customers care about more than just scoring a deal when shopping. Sustainability and environmental impact are just as important to them as the price...

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E-book

The smart marketer’s guide to finding and using customer insights

How to build relationships with your customers to find out what they care about.

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E-book

How to respond to negative reviews & online feedback

The insight and advice you need to handle critical customer comments.

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Infographic

What’s in a review?

Shoppers have a lot to evaluate when reading reviews. And there are three standout pillars that they keep coming back to.

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Webinar

How to respond to negative reviews like a pro

Shoppers have endless choices at the tips of their fingers. And they’re quicker to judge than to click ‘add to cart.' Once you’ve caught a...

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E-book

The brand manager’s guide to user-generated content best practices

As a brand manager, you’re not only responsible for developing a brand strategy. You’re also managing how that plan is implemented across various communication channels...

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Webinar

Where e-commerce is headed next

Social media can be a source of transactions, but it can do so much more, and it’s often overlooked. Social media sites are full of...

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