E-book
Building sampling into a successful brand strategy
Building value with your shoppers is a surefire way to get them bought into your brand and buying your products. Sampling is an easy way to make that happen.
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Infographic
The checklist for a world-class UGC program
Your user-generated content (UGC) program involves a lot more than just collecting reviews.
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How to collect content that engages and converts
Shoppers want high-quality user-generated content (UGC) wherever they are—from search, at their favorite retailer, or scrolling through social media. As a brand, it’s your job...
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Retail Talk with Sam’s Club
We took a deep dive with Oliver Richard, Senior Manager of Site Merchandising Operations at Samsclub.com. We learned more about his perspective on the retail...
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Speaking to sustainability
Your customers care about more than just scoring a deal when shopping. Sustainability and environmental impact are just as important to them as the price...
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The smart marketer’s guide to finding and using customer insights
How to build relationships with your customers to find out what they care about.
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How to respond to negative reviews & online feedback
The insight and advice you need to handle critical customer comments.
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What’s in a review?
Shoppers have a lot to evaluate when reading reviews. And there are three standout pillars that they keep coming back to.
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How to respond to negative reviews like a pro
Shoppers have endless choices at the tips of their fingers. And they’re quicker to judge than to click ‘add to cart.' Once you’ve caught a...
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The brand manager’s guide to user-generated content best practices
As a brand manager, you’re not only responsible for developing a brand strategy. You’re also managing how that plan is implemented across various communication channels...
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Where e-commerce is headed next
Social media can be a source of transactions, but it can do so much more, and it’s often overlooked. Social media sites are full of...
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The audit your UGC program needs
Consumer expectations are always shifting, which is why it’s important to regularly assess the health of your UGC program.
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The 101 on UGC
You want to stay ahead of the curve. Here's everything you need to know about user-generated content (UGC) to get ahead.
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