Win at SEO with UGC
Boost your search rankings. Attract new customers.
Get your customers working for you by creating a stream of user-generated content (UGC) that bolsters your SEO efforts. Your biggest fans are also the secret to standing out in search, climbing search engine rankings, and winning new consumers. Talk in your customers’ language. Amplify their voice. Dominate search. Win new customers. It’s that easy. That’s why 63% of brands and retailers consider ratings and reviews a key driver of SEO.
Ratings & Reviews drive SEO
Climb the search engine ladder with UGC
Having tons of UGC on your product pages is a powerful way to land on page one of search, without having to lift a finger. But don’t just take our word for it. Total Wine saw an 80% increase in organic traffic to product pages year-over-year by steadily gathering more reviews and optimizing how the content is displayed on retailer sites. Easy as pie.
Strengthen marketing efficacy
The voice of the customer is your strongest asset
There’s a reason 92% of customers trust peer recommendations over traditional advertising. Your customer’s voice is the catalyst for winning the digital shelf. And once they’ve sung your praises, you can syndicate reviews across over 1,750 retailers in our network; like Petmate did when they saw a 185% uplift conversion by ingesting more than 8,500 reviews.
Give customer engagement a boost
You’ve worked hard to get browsers to your page. Now you need to make sure you’re keeping them there as long as possible. Product pages packed full of insightful reviews and sumptuous visual content increase time spent on page. Higher dwell times lead to increased propensity to purchase. And it’s easy to inject life into your product pages – our Ratings & Reviews, Questions & Answers, always-on content, and social media tools have got you covered.
Explore our products
Ratings & Reviews
Watch our webinar
Building your review collection strategy
Increasing review volume can drive benefits for both SEO and conversion. From post-interaction emails to mining social media, we give you a top-down view of strategizing your review collection. Unearth strategies to maximize review collection success.
Petmate and its brands empower shoppers to buy with confidence by collecting and displaying UGC on its own sites and in the retail channel.
Petmate has syndicated more than 8,500 reviews across more than 50 retailers in the Bazaarvoice Network
Whether visiting our sites or retail sites, we want shoppers to make well-informed decisions and be happy with their purchase. Capturing and sharing customer sentiment through UGC plays an influential role in helping them choose which products to buy.
Related blog posts
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How to lower your customer acquisition cost with user-generated content
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