Optimize the buyer journey

Turn browsers into buyers with user-generated content.

Boost conversion rates by utilizing user-generated content (UGC) across the customer journey. Dominate search. Build shopper confidence. Upgrade product sentiment. With UGC you can optimize your e-commerce, social media, and in-store channels, accelerating conversion across the whole digital shelf.

Shoppable content

Inspire customers to buy

Online consumers now expect to be able to shop anywhere and everywhere, in every channel. That’s why 72% of Instagram users decided to buy based on something they saw on Instagram. With shoppable content, you can easily turn any image or video into a storefront. Customers simply click as they Insta and are taken straight to your product page. And when shopping is that easy, conversion skyrockets.

Instill shopper confidence

Informed customers are confident customers

Reviews matter. It’s a fact. The majority of shoppers (93%) say reviews impact their purchasing decisions. Ensure your reviews have maximum impact by syndicating them across our network of 2,300+ retail channels. Under Armour saw a substantial increase in conversion when we helped them collect and syndicate over 300,000 reviews. The size and breadth of our network can turn one review into thousands.

Stand out in search

Help customers find you

Finding your product should be the easy part. So don’t take any chances. Increase your product discoverability by bolstering your review content. The better visibility your products have in search results, the more likely you are to attract prospective customers.

Ranking higher in search results than your competition can have a material impact on your bottom line. Ready to increase your sales? Ratings & Reviews is the solution.

Boost sentiment

Conversation creates happy customers

Give your customers a lift by making their shopper journey as easy as possible. Engage in dialogue to help them find crucial product details. They’ll be more likely to make a purchase. And most importantly, they’ll see you’re a brand who responds. Which is key because 41% of customers see brands who respond more favorably. And becoming one of them couldn’t be simpler.

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Questions & Answers

Ensure your current and prospective customers feel heard by proactively answering their questions with our Questions & Answers product. After you respond to questions, distribute the content to our network of 2,300+ retailers to help others shopping in real-time.


Fresh user-generated content can make or break a product. After all, who wants to buy something when the most recent review is over a year old? ReviewSource provides a continuous stream of user-generated content that can be syndicated across our network of 2,300+ retailers. A steady flow of quality new content increases interest. Confidence skyrockets. And browsers are motivated to purchase.

Social Commerce

Bazaarvoice lets you use social content to sell more effectively online. Make any social channel shoppable, activate influencers, and leverage UGC in ways you never could have imagined. Optimize commerce for discovery with a new breed of social marketing tools from Bazaarvoice. People now expect to shop anywhere online. Let them.

Watch our webinar

Optimize Product Detail Pages

Experts from Walmart, WhyteSpyder, and Bazaarvoice share how to optimize product detail pages to drive conversion and increase sales at retail.

Watch the webinar

Get started

Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

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