Stand out in consumer packaged goods
Give everyday consumers the product content they crave
If you want to outpace your competition and win over new customers, you’ll need to level-up the consumer experience. Give shoppers the product content they want to unpack at every stage of their journey—from discovery to purchase.
Key drivers of CPG purchase decisions
What’s driving consumer purchase in CPG? We surveyed 12,500 consumers and discovered what they care about most, from social responsibility to ingredient lists.
Unilever sets the bar for user-generated content (UGC) success with a company-wide strategy for making the most of the voice of the customer.
Interaction with reviews drove a 150% increase in intent to purchase on SimpleSkincare.com
Reviews instill a lot of trust among consumers and give them the confidence to make a purchase.
McPherson’s uses product sampling and UGC to boost reviews on its e-commerce platform and syndicate to partners.
come from sampling campaigns
A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. They’re definitely all seeing the value in it now, which is fantastic.
Using Bazaarvoice Ratings and Reviews, Plenty grew and maintained awareness of its premium quality brand. Customer sentiment within Plenty’s reviews not only endorsed the quality of its products, but also helped Plenty deliver innovation on the household towel category.
We pride ourselves on having the best quality product on the market, but to hear from a wide variety of shoppers that they agree that we’re the best for your money, just validates what our brand is doing. It’s a great way to be able to demonstrate the quality of our products in a very easily interpreted way.
The fresh fruit and packaged foods producer uses reviews to showcase new products, improve existing ones, and increase engagement with recipes on its website.
With an average rating of 4.7 stars.
We are very pleased with the efficiency of using ReviewSource. The program was straightforward and grew our review count by the thousands.
T2 brews up a user-generated content strategy to boost review volume and drive international online success.
and a significant increase in revenue per visitor.
This has all been very successful for us and is an always-on program. We can draw on this content consistently.
The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.
The three sampling campaigns resulted in 39 million impressions from 369,000 social posts, shares, likes, and comments from consumers.
The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment.
Global baby care provider takes e-commerce success to the next level with UGC—on its own site and by amplifying over 40,000 reviews across dozens of retail partners.
MAM UK has more than 40,000 reviews on retail sites from syndication
Word of mouth is how our brand grew. Ratings, reviews, and images from customers capture the conversations perfectly.
Walmart Canada sees an increase in conversion by partnering with Bazaarvoice to collect and syndicate brand partner content to their product pages on the retailer’s site.
Syndication from 1,300+ brands in the Bazaarvoice Network accounts for 80% of the total review volume on the retailer’s site.
Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products.
Boots has learned it’s how a company responds to negative reviews that counts. In fact, our research shows that brands can double customers’ purchase intent by being responsive.
When responding with an explanation or guidance on how to use a product differently, when a customer has been using it incorrectly.
Responding to negative reviews gives us the chance to shift the way the customer feels toward us.
UGC plays a critical role in Nestlé Canada’s relentless effort to serve customers and deliver continued growth.
Nestlé received more than 700 questions from consumers within three months of enabling Questions & Answers
Consumers do the talking for us. They speak, and we listen and take action.
See how Primal Kitchen’s robust UGC program has driven success on its website and retailer sites.
We respond to literally every single person, which is pretty incredible and we do get a lot of feedback from our consumers that our personalized approach is meaningful. It’s just a wonderful customer experience that they don’t necessarily get from other brands
Bazaarvoice Shopper Experience Index
There’s no doubt that change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the time. Amidst all of the rapid changes, where are shoppers looking for us to evolve and innovate? We gathered insights from 7,167 respondents to find out.
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