Launch products with UGC

Make every product launch a success.

The difference between launch success and failure? User-generated content. Hit the ground running with product pages already populated with customer photos, ratings, and reviews. Help your customers uncover all the intel they need to click that buy button with conviction. Launch with confidence. Use pre-launch feedback to your advantage by testing how your product will be perceived so you can emphasize the features customers crave most.

Day one success

Launch products with reviews on day one

Want to guarantee compelling user-generated content for your product on day one? Put your products in the hands of prospective customers before launch day, with our sampling programs. Your lucky customers are treated to your new product, and excitedly write, snap, film, and post all about it. It’s how JBL launched new headphones with more than 100 reviews and a 4.5 average rating. The result? One of their best-selling pre-orders.

Win at retail

The secret to category success

Create a splash in the marketplace for new products when you have direct competition. UGC volume, quality, and recency are all critical to getting consumer attention. Customers are more likely to buy products with more reviews (46% of them say so). That’s why Burt’s Bees used Bazaarvoice Sampling to launch its first cosmetics line. The brand successfully broke into a new category with over 300 reviews on launch day that set them apart and validated their product.

Meet consumer needs

Launch products you know your customers will love

You’re launching a new product. Super exciting. You think your product messaging highlights the most important customer needs and wants. But does it? Use the feedback you get from sampling to test your product messaging and materials before launch. Learn from this virtual focus group so you can deliver the strongest launch campaign. That’s how KidKraft identified a new way customers were using their dollhouses and rolled out a new model to meet those needs, creating a significant uplift in sales.

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Explore our products


Jumpstart your product launch with sampling. We help you create and customize product sampling campaigns to collect reviews, as well as visual and social content, from real consumers. Products that launch with user-generated content on day one significantly outperform those that don’t. With four customizable sampling solutions, we have the tools you need to shape a winning sampling strategy.

Ratings & Reviews

Launch your products with confidence. UGC is proven to increase sales. It helps shoppers find your brand first, wherever you sell, and make quick, confident purchase decisions. And it all starts with our platform. It gives you the control to easily collect, display, and distribute the content that engages your customers—reviews, visual content, and more.


Activate our 6 million engaged Influenster members as your content collection engine. ReviewSource is an always-on stream of UGC collected about your products and sent directly to your brand and retail sites. It is a perfect way to get immediate as well as ongoing content about your products. Increase your review coverage and product page conversion at retail.

Download our playbook

Product launch playbook

Find the tools that help brands of all sizes go to market by downloading our e-book: The ultimate product launch playbook. We lay out the steps for a successful product launch and teach you how to rise above the competition. The ultimate product launch playbook also contains post-launch tips for maximizing your returns.

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