The difference between launch success and failure? User-generated content. Hit the ground running with product pages already full of customer photos, ratings, and reviews. Help your customers uncover all the intel they need to click that buy button with conviction. Use direct pre-launch feedback to your advantage by testing how your product will be perceived by everyday shoppers. Emphasize the features customers crave most to launch with confidence.
Create raving fans before you launch by identifying shoppers who will love your product, and task them to create content to help you launch with brand advocacy on day one. 64% of shoppers prefer visual UGC to professionally curated content. Our 6.5M+ community members drive the content your future buyers want to see. When Blue Diamond prepared to launch its cookware brand, it tapped into Bazaarvoice’s sampling community to send samples to almost 100 targeted reviewers it knew would use its products, based on a variety of criteria. The strategy was a success: 100% of the recipients submitted a review.
Want to guarantee compelling user-generated content for your product on day one? Put your products in the hands of prospective customers before launch day, with our sampling programs. Your lucky customers are treated to your new product, and excitedly write, snap, film, and post all about it. It’s how JBL launched new headphones with more than 100 reviews and a 4.5 average rating. The result? One of their best-selling pre-orders paired with content that put them on top from the start.
Imagine page one ranking in search mere days after your new product pages go live. UGC doesn’t just help you stand out on a product page or social, it can boost your SEO, too. Bazaarvoice uses SEO technology that ensures search engines find and index all customer reviews on your website. After implementing Bazaarvoice’s SEO solution, LeTAO reported that users who visited the site from Bazaarvoice SEO were 190% more likely to buy. The more keyword-rich reviews, the better.
Inspire shoppers to discover their new favorite thing, your brand! Partner with Bazaarvoice to acquire authentic social and visual content that highlights what it’s like to experience your products. Take it one step further using social and visual tools to feature this visually rich content across your product and retailer site pages. 1 in 4 internet users now discover brands through recommendations or comments on social media. Rael tapped into Bazaarvoice’s Influenster community with a sampling campaign of its new product and asked the 2,000 hyper-targeted recipients to share their experience on social media. The result? 9.8 million impressions from tens of thousands of social posts, shares, likes, and comments.
You’re launching a new product. You think your product messaging highlights the most important customer needs and wants. But does it? Know with confidence that your messaging will resonate. Use the feedback you get from sampling to test your product messaging and materials before launch. Learn from custom-tailored virtual focus groups so you can deliver the strongest launch campaign. Get valuable insights on brand awareness, purchase intent, and more where you can get the answers that drive success. That’s how KidKraft identified a new way customers were using their dollhouses and rolled out a new model to meet those needs, creating a significant uplift in sales.
They say go big or go home. And the last thing you want to do while launching a product is go home empty-handed. In this best practice guide, we share the secrets to winning your next product launch.
The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.
The three sampling campaigns resulted in 39 million impressions from 369,000 social posts, shares, likes, and comments from consumers.
The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment.
TIKI Brand offers a variety of innovative products for backyard enjoyment — and recently collaborated with Bazaarvoice for a successful launch of Clean Burn Tabletop Firepieces and Torch Fuel.
Visitors to the TIKI site who read reviews are 60% more likely to click on ‘Where to Buy’
As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience.
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December 10th, 2021
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