Launch products with UGC
The difference between launch success and failure? User-generated content. Hit the ground running with product pages already populated with customer photos, ratings, and reviews. Help your customers uncover all the intel they need to click that buy button with conviction. Launch with confidence. Use pre-launch feedback to your advantage by testing how your product will be perceived so you can emphasize the features customers crave most.
Day one success
Want to guarantee compelling user-generated content for your product on day one? Put your products in the hands of prospective customers before launch day, with our sampling programs. Your lucky customers are treated to your new product, and excitedly write, snap, film, and post all about it. It’s how JBL launched new headphones with more than 100 reviews and a 4.5 average rating. The result? One of their best-selling pre-orders.
Win at retail
Create a splash in the marketplace for new products when you have direct competition. UGC volume, quality, and recency are all critical to getting consumer attention. Customers are more likely to buy products with more reviews (46% of them say so). That’s why Burt’s Bees used Bazaarvoice Sampling to launch its first cosmetics line. The brand successfully broke into a new category with over 300 reviews on launch day that set them apart and validated their product.
Meet consumer needs
You’re launching a new product. Super exciting. You think your product messaging highlights the most important customer needs and wants. But does it? Use the feedback you get from sampling to test your product messaging and materials before launch. Learn from this virtual focus group so you can deliver the strongest launch campaign. That’s how KidKraft identified a new way customers were using their dollhouses and rolled out a new model to meet those needs, creating a significant uplift in sales.
Download our playbook
Find the tools that help brands of all sizes go to market by downloading our e-book: The ultimate product launch playbook. We lay out the steps for a successful product launch and teach you how to rise above the competition. The ultimate product launch playbook also contains post-launch tips for maximizing your returns.
The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.
The three sampling campaigns resulted in 39 million impressions from 369,000 social posts, shares, likes, and comments from consumers.
The campaigns for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten over-delivered on our targets for the program, delivering 2x the product reviews we expected, and the earned media was over 5x our program investment.
TIKI Brand offers a variety of innovative products for backyard enjoyment — and recently collaborated with Bazaarvoice for a successful launch of Clean Burn Tabletop Firepieces and Torch Fuel.
Visitors to the TIKI site who read reviews are 60% more likely to click on ‘Where to Buy’
As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience.
Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk everything from set up to ROI.
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