Product review app

Influenster: Powered by everyday consumers

Influenster is a sampling and product discovery app with over 7.5 million global members. Brands use Influenster to connect with the right samplers and advocates to try products, share authentic reviews, and create stunning visual content.

Calling all opinionated
consumers: looking
for free samples?

With personalized product recommendations, millions of helpful, honest reviews, and sampling opportunities, you’ll find your next favorite thing with Influenster.

Learn more about Influenster

How Influenster can help your brand

Whether you’re looking to leverage existing UGC or generate new content, brands love tapping into the power of the Influenster community.


Collect a continuous stream of fresh product reviews from the Influenster community to display on your site and syndicate to retailers’ sites.

Consumer Insights

Tap into thousands of data points across the Influenster community to uncover valuable consumer insights across categories and channels.

Product Sampling

Send products to a targeted segment of consumers and generate brand awareness, social buzz, and high-quality content in return.

Bazaarvoice Deals

Target and activate the right shoppers, drive traffic in-store or online, and build buzz for your products — all without shipping any samples

Why brands love Influenster

The ability to hyper-target consumers based on behaviors and other characteristics beyond typical demographics was a key benefit in choosing Influenster.

Elizabeth Northrup

Associate Brand Manager, Kraft Heinz

The Influenster community members were better content creators and gave us lots of really creative, on-brand content to share across our channels.

Sorah Park

CMO, Rael

Capturing UGC organically can be a challenge, but the Influenster community is highly engaged, and we saw this as a good way to drive purchase intent.

Michael Kremer

CMO, Pacifica Beauty

Good things happen when you sample with Bazaarvoice

Look at all of these real consumers creating authentic UGC for products they’ve received through our sampling campaigns. Supercharge your next product launch with Bazaarvoice.

History of Influenster

Since 2010, Influenster has been inspiring shoppers to find their next favorite thing. Follow along with the journey and see what’s on the horizon.

Get started

Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Book a call