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Strategies, research, industry trends — your pulse on the marketplace
The   Bazaar   Voice
Strategies, research, industry trends — your pulse on the marketplace
content marketing roi

It doesn’t matter if it’s content marketing, an investment, or if you’re literally Jeff Bezos, everyone wants a better ROI (return on investment). At every instance, and especially during the current economic turmoil. The best way to maximize your content marketing ROI? By utilizing user-generated content.

User-generated content marketing can have a significant impact on your ROI and overall bottom line, given that 79% of people say it highly impacts their purchasing decisions. But how do you measure it? After all, you often won’t know your ROI until long after you’ve spent your initial investment. 

How to measure your user-generated content marketing ROI

As the #1 in user-generated content, we’ve developed a new tool — a calculator that quickly shows you the impact UGC could have on your sales, both online and in-store.

We use 12 months of benchmarking data to show you your estimated increased revenue, conversion rate, SEO impact, and in-store sales you can expect.

Let’s look at how it works.

1. Select your type of business

Select whether you’re a retailer or a brand with/without an online store.

content marketing ROI

2. Enter your business metrics

Use the slide bars to add in your annual site visits, average order value, conversion rate, and your sales numbers. We’ll use this to workout your current on-site revenue.

3. Select the type of industry you’re in

Very straightforward. Simply select the sector you work in and hit “Calculate.”

4. Your user-generated content marketing ROI results

Here you’ll see the your full potential ROI of user-generated content marketing in full. We combine the SEO impact, sales increase, “research online buy offline” multiplier, and syndication to retail value to show you your total projected increase in annual revenue.

content marketing ROI

Knowing your possible ROI means knowing how and where to spend your dollars. And we know that now more than ever there’s less dollars for marketing teams to spend, and more scrutiny on where those marketing dollars are spend. Get it right with our calculator tool. Try it for yourself now.

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