Acquire Content

How short form video content and testimonials influence purchases in 2025

Maria Ray Content Specialist

Actionable insights

Why private label brands are taking over in 2025

Twisa Debbarma Content Specialist

Actionable insights

83% of Australian buyers value convenience in shopping

Twisa Debbarma Content Specialist

Actionable insights

Setting the record straight: Bazaarvoice vs PowerReviews 

Emma Maddison Client Success Managing Director

Build loyalty

Protecting your brand from fake content

Abi Schuman Senior Director, Content Management Services

Acquire Content

Reviews that influence purchases: How user-generated content drives sales

Bazaarvoice Bazaarvoice Editorial Team

Collect content

What is UGC? The complete guide to user-generated content

Lisa Maccagno Global Content Marketing Manager

Drive conversion

Product review examples: What does good look like?

Guylaine Cadorette Global Marketing Content Manager

Drive conversion

How to respond to negative reviews: Examples and best practices

Andrew Brzezicki Global Content Marketing Manager

Collect content

Why ratings and reviews are important for your business

Guylaine Cadorette Global Marketing Content Manager

Drive conversion

Review gating: The risks and alternatives

Guylaine Cadorette Global Marketing Content Manager

Actionable insights

Testimonial ads: What are they and why do they work?

Kerry Bridge Director - Global Web and Content Marketing