E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Webinar
5 Ways to Maximize the ROI of a UGC Program
A successful user-generated content (UGC) program involves more than just collecting and displaying reviews.
The voice of your customer has the potential to increase sales, unlock new insights for your business, and let you connect with shoppers in new, exciting ways.
Whether you already have a top-notch program or are considering building one, this webinar shows you five ways to elevate the ROI of your ratings and reviews efforts:
- Creative tips for collecting more reviews to increase conversions and bolster SEO
- The latest strategies for expanding the value of positive reviews beyond product pages
- Improving products and finding new business opportunities from customer feedback
…and more!
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Navigating the proposed FTC regulations – Episode One: Reusing reviews
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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The future of marketing: creators and communities
Activating the creative forces of content creators and vibrant communities
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