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How to collect quality content to fuel your social commerce strategy
To say that the social commerce industry is exploding is an understatement. With social commerce sales expected to grow by nearly $50B over the next...
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The 3 types of product imagery consumers need
It used to be that you'd inspire potential customers with an alluring window display. Something so that when shoppers are walking down the high street, their attention is captured. Then, hopefully, they enter your store. And ideally make a purchase or 10. But, a question: How do you inspire shoppers in an increasingly-online world?
Answer: By utilizing the perfect visual and social content, and displaying it across your site. Online shoppers want to be inspired. They don’t want the same product imagery over and over again. So it’s your job to inspire them. Here’s how it’s done.
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Anatomy of the killer product page: How to build shopping experiences that convert
With only 2% of e-commerce website visits converting to a purchase, product page optimizations are more important than ever.
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