Long reads

BFCM: 15 Black Friday marketing strategies

Andrew Brzezicki Global Content Marketing Manager

Research

Influencer research: What do consumers want?

Lauren Venticinque Marketing Communications Manager

Research, Health & Beauty

The top health and beauty trends driving purchases

Taylor Hertsenberg Field Marketing Manager, North America + Co-chair of B:You LGBTQ+ ERG

Research, Apparel & Accessories

Apparel industry trends research report 2023

Ben Abiola Global Web Technologies Manager

Drive conversion

The Bazaarvoice social commerce news bulletin

Anna Valaik Associate Social Commerce Strategist

Drive conversion

64 user-generated content statistics to know in 2023

Kerry Bridge Director - Global Web and Content Marketing

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10 key Instagram metrics you should use in 2023

Kerry Bridge Director - Global Web and Content Marketing

Research

How to balance your marketing channel mix 

Zarina L. Stanford Chief Marketing Officer

Drive conversion

Social commerce trends: Shopping on social

Adam Tinworth Adam Tinworth provides rapid live-capture of Bazaarvoice webinars, in partnership with drawnalist Matt Buck who does the illustrations you see on the page.

Drive conversion

Your complete guide to selling on social media 

Audra Fields Social Commerce Strategist

Amplify content

Brand loyalty research: What customers want

Lauren Venticinque Marketing Communications Manager