For retail

Digital transformation in retail: A guide for brands

Guylaine Cadorette Global Marketing Content Manager

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UGC creators: What they are and advice for brands

Courtney Keats Team Lead, Influencer Marketing

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Why user-generated content marketing is so effective

Kerry Bridge Director - Global Web and Content Marketing

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The Bazaarvoice social commerce news bulletin

Jami Reetz Team Lead, Social Commerce Strategy

Long reads

Sentiment analysis: Take action on customer opinions

Victoria Zenns Global Web Content Manager

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Marketing to Gen Z: What the new consumers want

Andrew Brzezicki Global Content Marketing Manager

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Your complete guide to selling on social media 

Audra Fields Social Commerce Strategist

Long reads

Zero-party data: A personalization superpower

Lance Wright Vice President, Information Security & Privacy

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Brand storytelling examples to inspire your marketing strategy

Andrew Brzezicki Global Content Marketing Manager

Long reads

How to increase customer lifetime value: A guide

Laura Georghiou Global Customer Advocacy Manager

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18 small business marketing ideas to grow your brand

Taylor Hertsenberg Field Marketing Manager, North America + Co-chair of B:You LGBTQ+ ERG