Our 15-year partnership with Google has evolved for the era of AI-powered discovery. Google now leverages Bazaarvoice direct feeds to ground its newest AI-driven shopping experiences, including Gemini and AI Overviews.
Enhanced visibility through a high-fidelity source of data
Google recommends the products it understands best. When discovery is driven by AI, a direct data feed provides a level of certainty that a web crawl simply cannot match.
- Give Google the confidence to recommend: Web crawls can be incomplete or outdated. A direct feed gives Google’s AI access to verified, structured data—an authoritative point of reference that improves your chances of discovery in AI-driven experiences.
- Outpace the crawl: While Google still crawls the web, brands and retailers providing a direct feed have an advantage. We send a new feed every 24 hours, ensuring your most recent content to inform the AI rather than best guesses from an old crawl.
Enhanced richness for deeper, more impactful responses
A direct feed allows Google’s AI to provide richer, deeper answers that drive shopper confidence.
- Deeper conversational answers: Because our feed includes granular review content and high-resolution customer photos, Gemini can provide highly detailed responses. Instead of a generic summary, the AI references specific product attributes and visual proof directly from your customers.
- Accurate representation: By delivering critical consumer details—like verified photos and granular feedback—as explicit data points, Bazaarvoice provides Google’s AI with the rich, human proof required to accurately represent a product’s unique attributes and real customer feedback in a conversational format.
Where your brand shows up
This integration ensures your verified content is the authoritative reference across all of Google’s AI-powered and traditional shopping surfaces:
- The Gemini App & Gemini Live
- AI Overviews & AI Mode
- Google Search & Shopping
How to activate
- This capability is available to all clients on a Bazaarvoice Distribute or Receive package. Already syndicating to Google via Bazaarvoice? No action required; your content is informing these new shopping experiences.
- Already syndicating content with us?: If you are on a Distribute or Receive package with Bazaarvoice, elevating to a high-fidelity source for Google is simple. Contact your Bazaarvoice representative to opt-in.
- New to Bazaarvoice syndication? Start syndicating today to provide the authoritative data Google’s AI needs to confidently consider your products for recommendation with depth and precision. Click here to learn more.