Consumers now evaluate products in AI platforms, the new AI shelf. Prepare your user-generated content (UGC) to be accessible, structured, and ready for AI-powered search discovery across ChatGPT, Gemini, and more.
Consumers are no longer just searching. They’re asking AI-powered platforms like ChatGPT, Gemini, and Claude, which are becoming the new front door to product discovery. Here’s the challenge: most content infrastructures weren’t built for AI crawlers, leaving your reviews and ratings hidden from AI-generated results. As shoppers turn to AI search to compare, brands need reviews and user-generated content (UGC) that’s structured clearly enough for AI to read and use. The AI Visibility Package closes that gap, structuring your reviews, ratings, galleries, and more so AI crawlers can read them from the first pass.
Ingest catalog data and reviews, structure it into AI-friendly formats, and serve authentic content directly to shopping assistants so AI engines can read, cite, and recommend your product.
Book a meeting today with our expertsThe AI Visibility Package is the foundation for AI-powered discovery. It structures your reviews, ratings, galleries, and more into formats AI applications can actually see, and it grows with new capabilities as AI discovery evolves.
Most UGC content lives within javascript widgets, and AI crawlers struggle to read it. Your reviews and UGC may never reach an AI-generated recommendation. The AI Visibility Package structures written reviews, ratings, photos, and video, and serves it in a format AI crawlers can read.
With the Authentic Discovery API, 100% of clients have UGC served in a crawlable format, with a median 40% increase in AI-driven referral traffic.
AI discoverability is moving fast. Brands without an evolving strategy risk losing category authority that becomes harder to reclaim over time. The AI Visibility Package expands with new discoverability-focused features as AI discovery evolves, so you stay part of the conversation instead of trying to catch up to it.
Clients who implement the AI Visibility Package now get each new capability as part of the package, not as a new purchase, as AI discovery moves forward.
Maintaining an AI-ready UGC infrastructure is an ongoing process that demands precise technical execution to keep SEO and GEO rankings intact. With 20 years of UGC experience, Bazaarvoice provides the expert setup, ongoing maintenance, and optimization support needed to keep your content performing.
Most platforms still deliver reviews through client-side widgets, and those moving toward structured delivery often tend to cover written reviews only. Bazaarvoice covers ratings, reviews, galleries, and visual UGC, and more, including Shopify.
Even after you put AI discoverability infrastructure in place, it's hard to know if your content is actually being found, cited, or recommended by AI applications. Bazaarvoice partners with Bluefish and Profound, who measure AI visibility for a living. We build the content, they keep score, so you're never guessing whether it's working.
An independent measurement layer shows whether your content is surfacing in AI answers, paired with the infrastructure to act on what it finds.
The AI Visibility Package is Bazaarvoice’s foundation for AI-powered discovery. It structures your reviews, ratings, gallery images, and more into formats AI applications like ChatGPT, Gemini, and Perplexity can actually see, backed by expert-guided implementation and independent measurement.
AI search optimization—also known as Generative Engine Optimization (GEO)—is the process of making your content visible, accessible, and usable by AI-powered search platforms like ChatGPT, Gemini, and Perplexity.
Unlike traditional SEO, which focuses on ranking links, GEO ensures your content can be directly understood and surfaced in AI-generated answers and recommendations.
As AI-driven discovery grows and “zero-click” results become the norm, showing up in AI platforms and summaries is the new digital shelf space for brands.
AI crawlers scan web pages to find and interpret content—but they don’t all work the same way.
Many AI platforms prioritize fast, lightweight crawling and often only read the initial HTML of a page. If content—like ratings, reviews, or Q&A—is loaded later through JavaScript, some AI crawlers may never see it.
Additionally, even when content is visible, it must be structured in a way AI systems can interpret correctly. Without proper formatting, AI may misread or ignore it entirely.
Structured data is content formatted in a standardized, machine-readable way that AI systems can easily understand.
For AI search, this often means using formats like Schema.org JSON-LD to organize information such as ratings, reviews, summaries, and Q&A.
Instead of forcing AI to interpret raw or unstructured content, structured data clearly defines what each piece of information means—improving accuracy, visibility, and potential inclusion in AI-generated results.
The AI Visibility Package makes your UGC accessible, structured, and ready for AI discovery. Using the Authentic Discovery API, Bazaarvoice:
Moves UGC into formats AI crawlers can read on their first pass
Provides continuous support from implementation to ongoing maintenance to maintain the API functionality as schemas and capabilities change.
Covers ratings, reviews, galleries, visual UGC, and more including Shopify
With the Authentic Discovery API, 100% of clients have UGC served in a crawlable format, with a median 40% increase in AI-driven referral traffic.
Large language models (LLMs) are the AI systems behind platforms like ChatGPT, Gemini, and Claude. They generate answers and recommendations by analyzing and synthesizing content from across the web. For brands, LLMs are quickly becoming a primary gateway to product discovery. Instead of browsing multiple links, consumers get curated answers, and only a limited set of brands are included based on what information LLMs are scraping or ingesting. That means your AI visibility now depends on whether LLMs can find, read, and trust your content.
See how the AI Visibility Package closes the gap with structured UGC that helps you get seen across AI search platforms.
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