Apparel & Accessories

Tuckernuck

Apparel brand Tuckernuck captures and displays inspiring social content with Bazaarvoice Galleries to drive significant increases in site conversions and time-on-site.

At a Glance

Challenge

Find ways to collect and display authentic customer photos to inspire other shoppers and increase conversion.

Solution

Use Bazaarvoice Galleries to display shoppable social and visual content from consumers across the brand’s site.

Benefits

Visitors that engaged with the visual user-generated content on the brand’s site drove a 140% lift in the conversion rates and a 164% increase in time on site.

62X

ROI

Tuckernuck has recognized a 62X ROI when accounting for the platform cost and the revenue generated from the galleries.

Social content fuels 140% conversion increase on Tuckernuck’s site

Apparel brand Tuckernuck sees user-generated content (UGC) and influencer-generated content as a conversion-driving marketing lever. With a mindset of “the more content, the better,” the team needed a tool to scale its UGC collection efforts and provide shoppers with authentic visual content that encourages them to buy.

The brand uses to Bazaarvoice Galleries to capture UGC from social and display it across its site. By integrating shoppable images on various high traffic pages, such as the homepage, #tuckernucking full-page gallery, and product pages, Tuckernuck saw a lift in the conversion rate, revenue, average order value, and time on site.

Showcasing these images from consumers lets shoppers like them see the products on real people and ‘shop the look.’ This increases consumer confidence and boosts the average order value for Tuckernuck.

In fact, the brand sees a 140% higher conversion rate and a 164% lift in time on site among visitors who interact with the curated Galleries. Tuckernuck has also recognized a 62X ROI when accounting for the platform cost and the revenue generated from the galleries.

“The variety of looks helps customers better understand fit and how to style the items,” said Kayla Robinson, Marketing Associate at Tuckernuck. “When a customer sees other customers and influencers wearing the product, it inspires her or him to purchase.”

To get a more holistic view of how social content is driving conversions, the Tuckernuck team also uses the platform to track native Instagram shopping tag metrics. Doing so allows the brand to calculate the direct effect of these posts, including identifying which content drives the most traffic from social to the site and gaining metrics on product interactions and last-click revenue via a single dashboard that provides visibility into all organic Instagram-driven revenue.

Not only does this consolidate their reporting efforts but this also provides real time metrics to further curate their content strategy increasing engagement rates and conversions.

62X

ROI

Tuckernuck has recognized a 62X ROI when accounting for the platform cost and the revenue generated from the galleries.

About the company

Tuckernuck is a US-based clothing brand that embodies a classic style and spirit, rooted in sport, travel, family, friends and celebration.

Visit Website

The variety of looks helps customers better understand fit and how to style the items. When a customer sees other customers and influencers wearing the product, it inspires her or him to purchase.

Kayla Robinson

Marketing Associate

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