$830K patio sales in 30 days makes major furniture retailer shine

Revenue Potential Left in the Cold

With many states facing long winters, the idea of being able to relax outside in the sunshine can’t come fast enough. For this major furniture brand, maximizing revenue during patio season is paramount. To optimize their sales strategy and capture the attention of outdoor furniture shoppers, they developed an informational outdoor furniture guide. However, they faced challenges getting visibility from potential buyers, and turned to Bazaarvoice for help.

Turning Up the Heat with Contextualization

This furniture titan put its trust in Bazaarvoice to get their product guide to the right online audience. Using our extensive data library and innovative contextualization technology, we created a custom campaign to precisely target potential patio buyers. The contextualization messages appeared seamlessly to website visitors only when the machine-learning technology recognized that they would resonate most, highlighting the patio guide and its benefits.

An Outcome as Bright as the Sun

The results were remarkable. Within just 30 days, the retailer experienced $830k in incremental revenue. The contextualization messages were displayed in over 410k sessions, driving 23.5k additional orders, resulting in an 8.49% revenue lift and 3.3% boost in conversions. The furniture brand also saw a 5% increase in revenue, coupled with a $40 rise in average order value, highlighting the effectiveness of Bazaarvoice’s targeted approach.

Want to learn how Bazaarvoice’s targeted campaigns can significantly boost revenue for your business? Reach out to see if Contextual Commerce is a good fit for your business and goals.

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