Absolution's $107k Revenue Boost with Bazaarvoice API and Ratings & Reviews
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Health & Beauty
How L'Occitane ran an effective influencer marketing campaign for Christmas, onboarding 53 micro-influencers with the Bazaarvoice affable.ai creator marketing platform.
At a Glance
L'Occitane needed to enhance the efficiency of its influencer campaigns – outreach, management, and story tracking. They needed certainty in selecting the ideal influencers who had a genuine following rather than fake followers. And needed access to campaign analytics that was easy and not manual or time consuming.
L'Occitane partnered with Bazaarvoice to optimize its influencer marketing efficiency. They found and recruited relevant influencers, automated the monitoring of influencer stories and posts, saving time and providing accurate measurements of audience interaction for successful campaigns.
Partnering with Bazaarvoice, L'Occitane recruited 53 high-performing micro-influencers in the beauty and lifestyle niche and increased product visibility on social media channels. L'Occitane enhanced team efficiency, gaining comprehensive influencer insights for informed decision-making, resulting in 80 stories on Instagram, and an earned media value (EMV) of $23k.
Earned Media Value
The natural beauty brand, L’Occitane, partnered with Bazaarvoice to enhance team efficiency and gain comprehensive influencer insights for informed decision-making.
A prominent name in organic ingredient-based hair care, body care and skincare products, has brought natural beauty to homes across 90 countries since 1976.
During the 2021 Christmas season, L’Occitane partnered with acclaimed French artist Tristan Bonnemain, known for collaborations with prestigious French fashion houses, to create exclusive illustrations for their special edition Christmas gift sets. The aim was to market these unique sets in Singapore.
L’Occitane needed to find and recruit high-performing micro-influencers in the beauty and lifestyle niche who could increase product visibility on social media channels. It would mean closing on more customers and expanding L’Occitane’s presence in the Asia Pacific.
The brand knew if they wanted to be successful, they required a solution to overcome multiple challenges. Previously they had:
L’Occitane unlocked the opportunity to run an efficient and productive influencer marketing campaign by partnering with Bazaarvoice. With the new tool at their disposal, the brand onboarded 53 micro-influencers, having over 80,000 followers each, for the Christmas campaign. It reduced the significant time consumed in influencer discovery and campaign management.
Enhancing team efficiency and productivity, L’Occitane streamlined influencer marketing by leveraging Bazaarvoice’s Creator Marketing platform, affable.ai, allowing for faster execution compared to manual processes. The platform automatically monitored and analyzed all stories and posts, providing comprehensive insights into the audience’s interaction with the influencer’s content.
L’Occitane gained comprehensive insights into influencers, including brand affinity, estimated reach, demographics, and audience interests, prior to onboarding. Utilizing analytics and reports, the company made informed decisions backed by robust data. The campaign resulted in an impressive estimated reach of over 400k impressions across seven Instagram posts and 80 stories, with a notable earned media value (EMV) of $23k
Earned Media Value
About the company
L'OCCITANE, a prominent name in organic ingredient-based hair care, body care and skincare products, has taken natural beauty to homes across 90 countries since 1976.
We would highly recommend affable.ai for its insights on influencers and tracking and reporting capabilities. The process is a lot easier and convenient in getting details such as engagement rate and reach of influencers, which helps us curate our content more efficiently.
Marketing Manager, L'Occitane
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