Strategies, research, industry trends — your pulse on the marketplace
The   Bazaar   Voice
Strategies, research, industry trends — your pulse on the marketplace
Bazaarvoice Retailer Summit

Honestly, if you didn’t attend the Bazaarvoice Retailer Summit 2021 you missed out. It’s not every day you have the chance to hear from multiple marketing and retail leaders. In the same place. At the same time. (At least not for free!) From our own CEO Keith Nealon to guest keynote speaker Sucharita Kodali, our speakers brought the (virtual) house down.

But we get it. People are still playing post-lockdown catch up. Life is busy. So not everyone could tune in to the main event. That’s why we’ve put together this recap for you. For those who missed the event, but also for those who tuned in, loved it, and want to revisit it.

Key takeaways from Bazaarvoice Retailer Summit 2021

The main theme of this year’s Bazaarvoice Retailer Summit was “Your view into what’s next.” Here we’ll take a look at the specific key takeaways from the event, and even share the live recordings for you. Let’s dive right in.

Winning in the influence economy

Keith Nealon, CEO, Bazaarvoice

Whether you’re an executive, brand manager, retailer, or social media manager, your brand is no longer yours. Your brand is what consumers tell each other your brand is. Welcome, then, to the influence economy. What is the influence economy? It’s the next stage of e-commerce growth, and it’s already here. Watch Keith’s full talk below to find out everything you need to know.

Click to watch

Social commerce: Where e-commerce is headed next

Colin Thurmond, Director of Solutions Marketing, Bazaarvoice

Expanding on from Keith’s ideas, Colin takes us through where e-commerce is headed next, which was a key topic from the Bazaarvoice Retailer Summit. But here, the specific focus is on social commerce—the latest must-know in the e-commerce realm.

Click to watch

Retail trends for 2022

Sucharita Kodali, VP Principal Analyst, Forrester Research

What happens to retail now, particularly in light of the COVID-19 pandemic, and what’s it going to look like in 2022? We were delighted to have Sucharita Kodali, one of the Bazaarvoice Retailer Summit keynote speakers, take us through this, and more. Using expert insights and the latest research, join as Sucharita takes us through where e-commerce is now, and where it will be next year.

Click to watch

Bonus: A full Q & A session with Sucharita can be found here.

Top 5 retail UGC insights to help crush the competition

Emma Maddison, VP Global Client Success, Bazaarvoice

User-generated content (UGC) is your most important asset. We already know that customers who interact with UGC are 2x more likely to convert. The trick here, though, is utilizing the right insights to stay ahead of the competition. Here, Emma shares the top five insights to help you do exactly that.

Click to watch

After another successful event, we already can’t wait to be back next year! We hope you enjoyed it as much as we did. And if any of the above presentations wet your appetite, then make sure to check out the full event below.

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