Brand Edge

Drive retail channel sales with ratings & reviews.

Brand Edge empowers brands to collect and distribute ratings & reviews with zero e-commerce implementation, helping you motivate shoppers to purchase across your retail channels.

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Collect valuable ratings & reviews that inspire people to buy.

We empower you with three ways to collect ratings & reviews, while ensuring shopper trust and quality control through a mix of natural-language processing and human moderation.

Email requests

Solicit ratings & reviews with one-off campaigns or always-on post-purchase emails that can be customized to your brand.

Social campaigns

Meet customers where they are and inspire engagement with high-impact, on-brand social campaigns designed to spark an influx of ratings & reviews.

Product sampling

Supercharge product launches with reviews on day 1—or accelerate review collection for specific products—by offering samples in exchange for honest reviews, from your community or ours.

Distribute content everywhere you sell.

Automatically push your ratings & reviews to retail channels across the global Bazaarvoice network of more than a billion monthly shoppers on 6,000+ retail sites.

More sales online & in-store

Online product pages with reviews generate over 3x more conversions, and reviews play a major role in offline purchase decisions too.

Digital Commerce 360, 2017

Better search performance

Reviews help you rank higher in search results and on category pages, driving greater awareness and consideration of your products.

Get actionable customer insights and reporting.

Our consolidated dashboard allows you to gain a deeper understanding of who your retail customers are, monitor brand perception, and track product performance to identify issues and opportunities.

Three ways to get started

Whether you´re starting your ratings & reviews program from scratch or want to take your review collection efforts to the next level, there´s a Brand Edge solution to propel your business.

Get started
Collection method
Distribute to
Collection emails


Get started

Collection methodSampling
OwnershipYou own the reviews
Distribute toOne Retailer
Collection emailsN/A
SupportEmail/Chat Support


Maximize your reach

Collection methodEmail & Social
OwnershipYou own the reviews
Distribute toAll Retailers
Collection emailsAdvanced Templates
SupportEmail/Chat Support


Accelerate content collection

Collection methodEmail & Social
OwnershipYou own the reviews
Distribute toAll Retailers
Collection emailsCustom
SupportEmail/Chat/Phone + Account Manager

Sampling add-ons

Professional or enterprise

Sampling community
Review forms


Community sampling

Sampling communityBazaarvoice Community
Review formsNon-customizable

Brand Sampling

Community sampling

Sampling communityYour Sampling Community
Review formsCustomizable

Empower your customers to buy with confidence.