Have you figured out your Halloween costume yet? If not, you’re a little behind. According to our data, people start researching Halloween costumes as early as the third week of September — a full six weeks in advance. Even more surprising, it is actually Halloween (not Black Friday) that kicks off the holiday shopping season, with online shopping traffic jumping 260%. As a Data Analyst at Bazaarvoice, I have the unique ability to access our vast amount of shopper data and pull out interesting trends and data points. In the spirit of all things spooky, I used my crystal ball (my computer) to look at our Network’s activity around Halloween. What Halloween costumes did people force their pets to wear last year? What costumes do people like? What costumes get the worst reviews? The answers may spook you — read on for the Halloween edition of BazaarData. Happy trick-or-treating!
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