Every day, people share their thoughts about products and brands in ratings and reviews and in pictures and videos on social media. And every day, people use these reviews and product recommendations to make purchasing decisions.
We know this because we help serve ratings and reviews, customer photos, and other types of consumer-generated content to 214 million consumers every month on the Bazaarvoice Network, which is home to more than 5,000 leading brands and retailers.
That puts us in a unique position. We see how people are engaging with brands and retailers and what their journeys look like. We also see that word-of-mouth, though it may be more digital these days, has never been more powerful, as people turn to their peers to find the real stories about products and the businesses that sell them. We know that shoppers who interact with consumer-generated content (CGC) buy more often and spend more at brands and retailers.
We think this is all pretty cool, but here’s something that’s even cooler: Having an eye on all this consumer data means we get to pull some pretty interesting insights out of our hats. Like, did you know 87% of laptop buyers read reviews before purchase? Or that people are most likely to buy office supplies during the middle of the week? Well, now you do.
We call these insights BazaarData, and we’re not shy about sharing them. Below, you’ll find a few of our recent favorites. And if you watch #BazaarData on Twitter and Instagram, we’ll be sharing more fun facts from our Network every week.
Raise your hand if you were thinking of buying your dad a video game or a pair of headphones for #FathersDay. ????? https://t.co/D4qRyWFp4c #BazaarData pic.twitter.com/rGgbbCJNTA
— Bazaarvoice (@Bazaarvoice) June 12, 2018
Happy #TaxDay to all of those last minute filers out there. ???? #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/p78lzrTsSn
— Bazaarvoice (@Bazaarvoice) April 17, 2018
Suffering from allergies or a cold right now? You’re not alone. ???????? #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/zArqaL5mNC
— Bazaarvoice (@Bazaarvoice) March 23, 2018
Hint: #ValentinesDay is next week. ???? Today is the biggest day for jewelry shopping leading up to Wednesday. ?? #BazaarData https://t.co/D4qRyWnNFC pic.twitter.com/DixUrj69mh
— Bazaarvoice (@Bazaarvoice) February 9, 2018
How do you keep warm during the winter months????????? Looks like most shoppers stock up on the basics. ?? #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/OgE3yg57CO
— Bazaarvoice (@Bazaarvoice) January 25, 2018
To those of you on the east coast hit by the #BombCyclone — stay warm! We hope you can dig out over the weekend. ??????????????#BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/AMUUGpXnVc
— Bazaarvoice (@Bazaarvoice) January 5, 2018
US and UK shoppers have very different opinions about Christmas Trees — here are the highest rated fake trees in each region. #BazaarData ????????https://t.co/D4qRyWFp4c pic.twitter.com/553nhUrsmk
— Bazaarvoice (@Bazaarvoice) December 15, 2017
Who has holiday parties this weekend? ?????? Party-goers like to look their best, so beauty product sales spike around the holiday party schedule. #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/0rJsergFkA
— Bazaarvoice (@Bazaarvoice) December 8, 2017
A solid razor will soon become very important to all of the #Movember participants…???? #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/SApkP70Sp7
— Bazaarvoice (@Bazaarvoice) November 17, 2017
The #XboxOneX was released this week — how will the powerful enhancements and upgrades impact gamers’ favorite video games? #BazaarData https://t.co/D4qRyWnNFC pic.twitter.com/EwBCPlwuNR
— Bazaarvoice (@Bazaarvoice) November 8, 2017
Hmm…Will there be any correlation with tonight’s #WorldSeries winner? ?????? @astros @dodgers @MLB #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/WRRADlBRIQ
— Bazaarvoice (@Bazaarvoice) November 1, 2017
Have you picked out your #Halloween costume for tonight? Hopefully you read the reviews first…?????????????#BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/zUAmW8dCqy
— Bazaarvoice (@Bazaarvoice) October 31, 2017
Awww???? ???? These were the top pet Howl-oween costumes in 2016 — what will be the most pup-ular this year? #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/3mwHySZMUl
— Bazaarvoice (@Bazaarvoice) October 20, 2017
Happy #FridayThe13th.?????????? For more spooky stats from our Network, keep an ???? on #BazaarData as Halloween nears. https://t.co/D4qRyWFp4c pic.twitter.com/y2wLwDrC7r
— Bazaarvoice (@Bazaarvoice) October 13, 2017
Did buzz around the newest toys at this week’s #FallToyPreview result in a spike in online toy shoppers? #BazaarData https://t.co/D4qRyWFp4c pic.twitter.com/jTTh7EnMF6
— Bazaarvoice (@Bazaarvoice) October 6, 2017
This week last year, shopping for #backtoschool clothes peaked — was there a similar spike this week? #BazaarData https://t.co/FOjGIpWSSf pic.twitter.com/Q525yiCdc3
— Bazaarvoice (@Bazaarvoice) September 28, 2017
The #AppleEvent just started. Cellphone brands and retailers — be ready for a major spike in traffic. #BazaarData https://t.co/FOjGIqeugP pic.twitter.com/BLtT4eE9NX
— Bazaarvoice (@Bazaarvoice) September 12, 2017
No one wants to buy staplers on the weekend. Tues/Wed/Thurs are most popular days to buy office supplies #BazaarData https://t.co/5PKmfiu1GW pic.twitter.com/4hQvCngvzW
— Bazaarvoice (@Bazaarvoice) August 19, 2017
Like #PGAChamp golfers, people take athletic apparel seriously — spending 7 days researching 7 items before purchase https://t.co/5PKmfiu1GW pic.twitter.com/NnspAwJul3
— Bazaarvoice (@Bazaarvoice) August 12, 2017
Finding the perfect ???? is critical (just ask @usainbolt). The avg athletic shoe buyer considers 5 pairs before buying #BetheNext #London2017 pic.twitter.com/hFtstsMcwW
— Bazaarvoice (@Bazaarvoice) August 5, 2017
Just like @usainbolt, people love their running shoes. On our Network, the average rating is 4.5 out of 5 stars. #BeTheNext #London2017 pic.twitter.com/jwNHUSaj9c
— Bazaarvoice (@Bazaarvoice) August 5, 2017
A fun fact in honor of @usainbolt‘s last run: An average buyer for athletic shoes spends 4 days researching products. #BetheNext #London2017 pic.twitter.com/Ic19dBaTii
— Bazaarvoice (@Bazaarvoice) August 5, 2017
For more information about Bazaarvoice’s first-party data, check out the future of advertising, where audience segments are built on real-time shopper behavior.
