Strategies, research, industry trends — your pulse on the marketplace
The   Bazaar   Voice
Strategies, research, industry trends — your pulse on the marketplace

Bazaarvoice’s Client Success Directors help you leverage customer insights to develop better products, create more powerful marketing, and deliver more inspiring shopping experiences. In this ongoing series, we’ll introduce you to some of our CSDs. Learn how they help clients maximize their ROI and get more from the Bazaarvoice platform.

Understanding your customers is the first step to building better products, stronger marketing messaging, and standing out in your market. Our Insights tools help you do just that. 

But Bazaarvoice isn’t just about providing tools – we provide partnerships. Our Client Success Directors are here to help you navigate the waters. We sat down with one of our Client Success Directors, Nancy Maidenberg, to pull back the curtain on what it’s like to be a CSD at Bazaarvoice and show how Premium Network Insights can take your business to the next level.

Currently reading: “WOLFPACK: How to Come Together, Unleash Our Power, and Change the Game” by Abby Wambach

Currently streaming: “Dare to Lead” with Brené Brown

Fun fact: Has a Master’s from a dual program at Emerson College and Tufts University School of Medicine

What’s your favorite new Bazaarvoice feature?

Our Premium Network Insights. It’s an especially exciting tool for clients who only sell through retail partners. For the first time, they have instant access to data that helps them conceptualize how their products are performing at the retail level. 

The Premium Network Insights measure each product’s overall performance and use machine learning to help you understand what customers like and dislike about your brand. You can also see how your user-generated content (UGC) program is performing compared to named competitors.

Previously, many of our clients’ sales teams had to scrape through their reviews to compile this information manually. The Premium Network Insights tool does all of that hard work for them, saving hours of productivity and stress — while helping them develop better relationships with customers and retailers.

How do you help make a client’s UGC program successful? 

Whenever I start working with a client, my first goal is to find 3-5 things we can improve on or fix right away. I love giving my clients an immediate win! 

After that, we start thinking about the bigger picture. I want to understand the client’s business so I can develop strategic recommendations to help them achieve their short- and long-term goals.

What’s a typical day like for you?

I usually start my day with a strong cup of coffee and a quick glance at my inbox. I’ll answer all the urgent emails and help put out any fires, if necessary. 

Then, I like to spend some time checking in on my clients. One of the exciting things about Premium Network Insights is that it gives us data that benefits so many departments at each client’s organization. There’s information here that can help marketing, sales, and product teams. It’s so fun forming partnerships with people I might not have had the opportunity to work with before. 

What do you love most about your job?

It’s hard to name just one thing. I love brainstorming with clients about their goals and how to achieve them. I also enjoy building relationships with my clients. I consider every client a partner. It’s my job to help them get the most out of every Bazaarvoice feature — there’s so much more to it than just ratings and reviews.

Where do you get your inspiration?

This summer, I listened to “The Michelle Obama Podcast” on Spotify. There was an episode about mentorship that really stuck with me. 

We tend to think of mentorship in the corporate sense: You meet every month with someone to talk through their challenges and help them achieve their goals. But in reality, if someone is watching you and learning from you, you’re mentoring them. You don’t have to be in a leadership role to have an impact on those around you.

What’s the best professional advice you’ve ever received?

Attitude is everything. At work, not every proposal will be accepted. Not every idea will stick. But with the right attitude, you can keep a long-term vision and not get sucked in by any negative emotions.

This advice has also helped me personally. Working from home the past few months hasn’t been easy. I have a 4-year-old and a 2-year-old. My husband is a professor who is now teaching his classes online from our living room. It’s been pretty hectic. 

But I’ve accepted that some things are beyond my control right now. With this attitude, it’s easier to roll with the punches and find the little silver linings in our current situation. For example, with all of this time at home, I’ve become a great cook. My current speciality is the caramelized shallot pasta from NYT Cooking. My 2-year-old and I will literally fight over the leftovers.

To learn more about Bazaarvoice’s Premium Network Insights, connect with us here.

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client successconsumer insightsinsightsomnichannel strategy
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