Privacy Policy

Effective Date: 8/1/2014

Overview

Information We Collect Through the Bazaarvoice Network

Information You Submit

Data Collection Technologies

Information We Collect Through the Website and BizApps

Information You Submit

Data Collection Technologies

Information We Collect Through Bazaarvoice Media

Data Collection Technologies

Opting Out

Opting Out of Data Use

Opting Out of Marketing Communications

Correcting, Updating or Deleting Your Information

Do Not Track

Updates to This Policy

Contacting Us

Children

Disclosure of Information

Data Retention

Data Security

Other Information

Certifications and Codes of Conduct

TRUSTe

Safe Harbor

NAI

 

This privacy policy is intended to inform you about Bazaarvoice, Inc.'s ("Bazaarvoice", "we", "us", or "our") collection, use, and disclosure of information that we receive through the software and advertising services ("Services") that we provide on third party websites of our Clients (the "Bazaarvoice Network"), through our corporate website, bazaarvoice.com("Website"), and through the business applications offered on the Website ("BizApps"). We collect information from visitors to the Bazaarvoice Network, the users of the BizApps, and visitors to the Website (collectively "Consumers").

Information We Collect Through the Bazaarvoice Network

Infromation You Submit

User Generated Content. As part of our Services to our Clients, we provide Consumers the ability submit reviews, comment on or rate goods, products and services on websites within the Bazaarvoice Network (collectively, “User Generated Content”). You should be aware that any information you provide in the area that is intended to collect such User Generated Content will be published on a publicly facing website and will be read, collected, and used by Bazaarvoice, its subsidiaries, vendors and Clients. Therefore, please do not include any information within these areas that you do not want to share with the general public, including personally identifiable information, such as your name, email address or financial information. Bazaarvoice uses User Generated Content for providing the Services to our Clients, marketing research, new product development, to personalize or improve our Services, to detect fraudulent activities and for analytical purposes.

Consumer Account Info. In order to submit User Generated Content, you will have to create an account with the Bazaarvoice Client whose products, services or goods you are reviewing or rating. During the course of creating an account, you may be asked to submit information, such as but not limited to, your name, email address, mailing address or phone number, and other data (collectively, "Consumer Account Info"). The Consumer Account Info may be collected by both Bazaarvoice and the applicable Bazaarvoice Client. Bazaarvoice uses Consumer Account Info to assist with the creation of an account, to detect fraud and inauthentic content, personalize your services, provide you the ability to review, comment on or rate products, or otherwise create content across Client websites on the Bazaarvoice Network.

How Bazaarvoice's Clients Use User Generated Content and Consumer Account Info. To further understand how the Bazaarvoice Client to whom you have submitted User Generated Content and Consumer Account Info will use such data, please consult the terms and conditions on that Client's website (e.g. the privacy policy).

Data Collection Technologies

We use cookies, web beacons and other technologies to collect information from Consumers on the Bazaarvoice Network. Our technologies may collect the IP address of your computer, the pages you visit within the Bazaarvoice Network, the date and time of your visit, browser type and version and other click-stream data (collectively "Analytics and Tracking Data"). We use the Analytics and Tracking Data to operate the Services, enable the submission of User Generated Content, to enable anonymous analytics and measurement reporting, and to display online advertisements to you and other users.

Types of Technologies on the Bazaarvoice Network

Web Beacons. Web beacons are small, graphic images on web pages or web-based documents or in email messages. We use web beacons in order to personalize your experience on the Bazaarvoice Network, determine the usefulness of the information our Services provide and to analyze general user traffic patterns. We also use web beacons as a way to transmit Consumer Account Info.

Cookies. Bazaarvoice uses its own cookies and cookies from third parties on the Bazaarvoice Network.

Information on session cookies set by Bazaarvoice on the Bazaarvoice Network

Purpose of Cookie

Alternative (if you disable, block or opt-out)

To operate Bazaarvoice services.

If cookies are disabled then Consumers may not be able to change preference settings, e.g. filtering and sorting of content or the browser will not remember these settings as users navigate the site.

To enable user-generated content submission

If cookies are disabled then Consumers may not be able to submit content.

To enable anonymous analytics & measurement reporting.

If cookies are disabled or blocked then Consumers will not be tracked, via an anonymous session unique identifier within the session.

 

Information on persistent cookies set by Bazaarvoice and third parties on the Bazaarvoice Network

Purpose of Cookie

Alternative (if you disable, block or opt-out)

To operate Bazaarvoice services.

If cookies are disabled then the service cannot track reviews user have submitted or commented on, which may impact the ability to perform these actions. Additionally if user has chosen to have their login credentials remembered, then this feature will not work.

To enable user-generated content submission.

If cookies are disabled then users may not be able to submit content or comments.

To enable anonymous analytics & measurement reporting. (“Bazaarvoice Network Cookie”)

If cookies are disabled or blocked then users will not be tracked via an anonymous unique identifier.

To serve online advertising.

*As of the last date this policy was updated, the following Bazaarvoice partners set third party cookies to serve online advertising: Doubleclick and Rocketfuel (“Ad Partners”). If cookies are disabled or blocked then users may still see ads on sites that choose to serve ads, however, such ads will not be tailored to the user based on the user’s browsing history. You can opt out of our Ad Partners’ cookies by visiting their website. Additionally, you can learn more about ad-serving companies and opt out from their use of cookies at the following websites: http://www.networkadvertising.org/understanding-online-advertising; or http://www.aboutads.info/choices/

Information We Collect Through the Website and BizApps

Infromation You Submit

There are various areas on the Website where you have the opportunity to provide us with information. For example, you may submit your name, email address, or phone number if you contact us or request information about Bazaarvoice or our Services. We will use the information we collect on the Website to respond to your inquiries, provide you with the requested service or information, send you marketing communications, or improve the Website.

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to visit the site. We do not store this information for future purposes.

If you use our BizApps, as part of your account with Bazaarvoice, we may collect your personally identifiable informatios. For example, we may collect your name, email address, or phone number as part of your account contact information. We will use the information we collect through the BizApps to respond to your inquiries, provide you with the requested service or information, personalize your services, send you marketing communications, or improve our website and the BizApps.

Data Collection Technologies

Cookies. Our cookies give us access to information about your browsing patterns, which we use to personalize your experience and to analyze general user traffic patterns. We do this so that we may determine the usefulness of the information on the Website, the effectiveness of our navigational structures and to otherwise improve the Website.

Information on cookies set by Bazaarvoice and third parties on the Website

Type of Cookie/Purpose

Providers & More Information

Analytics cookies.
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site. Two of the cookies also help us to track the effectiveness of our email marketing campaigns.

Google Analytics:http://www.google.com/analytics/learn/privacy.html

Marketo:http://www.marketo.com/trust/privacy.php

Akamai Analytics:http://www.akamai.com/html/policies/privacy_statement.html

DemandBase:http://www.demandbase.com/who-is-demandbase/about-demandbase/privacy/

Advertising cookies.
These cookies may be set through our website by our advertising partners. Data may be collected by these companies that enable them to serve up advertisements on other sites that are relevant to your interests.

Slideshare:http://www.slideshare.net/privacy

Tubemogul:http://www.tubemogul.com/company/privacy

Media6degrees:http://m6d.com/privacy/

Addthis:http://www.12:27 PM 7/9/2014addthis.com/advertising-choices#.UbD4NvnVBKY

Marketo:http://www.marketo.com/trust/privacy.php

Other session cookies.
These cookies store temporary information to enable core site functionality. They are automatically deleted when you close your browser.

Set by Bazaarvoice.

Third Party Technology. The Website uses the cookies and web beacons of third party providers to assist us with analyzing site traffic, help us determine the effectiveness of content on our site and to manage our advertising on other websites. Our advertising partners use cookies or web beacons to collect information about your visit to the Bazaarvoice website, as well as other websites, to display advertisements that may be of interest to you. For more information on our third party partners that are setting cookies on the Website or if you wish to not have the information collected on the Website used for the purpose of serving you targeted ads, you may opt out as described in this policy.

Combination of Data. To assist us with our marketing efforts, the personal information of our Clients, such as email address, may be combined with the data collected by cookies or web beacons.

Social Media. Our website includes social media features, such as the “Facebook” or “Twitter” buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing them.

Marketing Communications. We may send marketing communications to anyone that has submitted their email address through the BizApps. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us via one of the methods listed in this policy.

Information Collected Through Bazaarvoice Media

Some of our partnered sites make use of Bazaarvoice Media technology. As you access various sites using Bazaarvoice Media technology, we may also collect IP address, Analytics and Tracking Data, and other information in order to create a persistent profile about you over time and across various websites. This is known as “behavioral tracking” and is used to provide you with more relevant advertising.

Data Collection Technologies

Web Beacons. Behavioral tracking data is collected through our partner site loading a clear 1 pixel by 1 pixel image from Bazaarvoice.

Cookies. Once the web beacon is loaded by your browser, we set a cookie which contains the relevant tracking information, such as your IP address and sites or pages you have previously visited.

To opt-out of receiving behaviorally targeted ads, please see “Opting Out”, below. Please note Bazaarvoice makes use of the Double Click network to target ads, so that opting out of that network will stop ad targeting by Bazaarvoice.

Opting Out

Opting Out of Data Use by Bazaarvoice

We make available a Bazaarvoice "opt-out" cookie that we will respect by not collecting Analytics and Tracking Data on that browser. Please click the button below to opt-out (please note this opt-out does not apply to behavioral tracking for the purposes of advertising, you must separately opt-out of that use of data)

 

 

For some of our advertising services on the Bazaarvoice Network, we use the DoubleClick network to enable behavioral advertising and targeting. To opt-out of this data use, you can also make use of the DoubleClick opt-out available here: networkadvertising.org/choices/

Please note that opting out of targeted ads does not opt you out of all advertising.

Opting Out of Marketing Communications

If you receive marketing communications from Bazaarvoice and would no longer like to be contacted by us, please send a request to be opted out of marketing communications to privacy@bazaarvoice.com or by using the opt-out functionality in the marketing email. If you receive marketing communications from one of our Clients and would no longer like to be contacted by them, please contact that Client directly.

Correcting, Updating or Deleting Your Information

If you would like to access, correct, amend, or delete Consumer Account Info or User Generated Content submitted through a Client, please contact that Client directly.

If you would like to access, correct, amend or delete any of your personally identifiable information collected or held by Bazaarvoice, please contact us using one of the methods listed in this policy. We will respond to such requests within thirty (30) days.

Do Not Track

Bazaarvoice does not currently acknowledge or take action based on Do Not Track headers.

Updates to this Policy

We may update this policy from time to time. When we do, we will also revise the "last updated" date at the beginning of the policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account, if applicable) or by means of a notice on this website prior to the change becoming effective. We encourage you to review this policy periodically to stay informed on our privacy practices.

Contacting Us

Bazaarvoice, Inc.
ATTN: Legal Dept
3900 N Capital of TX Hwy
Suite 300
Austin, TX 78746

If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@bazaarvoice.com. If you are not satisfied with our response you can contact TRUSTe.

Children

We do not knowingly collect information from children less than 13 years of age.

Disclosure of Information

We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your name, phone number, email or mail address to third parties.

Consumer Account Info may be made available to our Clients in certain circumstances. For example; if a you submit a question about a product to a website on the Bazaarvoice Network, the question and your email address will be shared with the company that controls the website that the question was submitted to, the product manufacturer, or retailer to help answer the question.

We disclose Combined Data, and information derived from Combined Data, to our Clients in order for them to display advertisements and personalized content to Consumers.

We disclose User Generated Content, Consumer Account Info and Combined Data to third-party service providers (e.g., email service providers, data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us.

We disclose User Generated Content, Consumer Account Info and Combined Data to our partners for use in their products and services. For example, we provide reviews about retailers to Google for use in Google's products and services such as AdWords.

We will also disclose any information we collect, use or receive: if required or permitted by law, such as to comply with a subpoena, or similar legal process; and, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Finally, any information in our possession or control will be disclosed in connection with any merger, acquisition, debt financing, sale of company assets, or other business transaction in which data could be transferred to third parties as one of our business assets.

Data Retention

We retain all personal information collected by or provided to us through the Bazaarvoice Network, the Website and the BizApps until the information is no longer necessary to: provide you with services; respond to your requests; authenticate your identity across the Bazaarvoice Network (e.g. for use with social authentication); monitor for fraudulent activity; and, comply with our legal obligations, resolve disputes, and enforce our agreements.

Security

We use data security measures, including Secure Socket Layer encryption (SSL), that are designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. Please be aware, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any information.

Other Information

The Website includes links to other websites whose privacy practices may differ from those of Bazaarvoice. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.

Certifications and Codes of Conduct

Bazaarvoice has obtained the following certifications and/or follows these voluntary codes of conduct:

TRUSTe

Bazaarvoice, Inc. has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s Web Privacy,TRUSTed Data and TRUSTed Cloud program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions.

TRUSTe’s certifications cover the collection and use of information Bazaarvoice receives through BizApps, the Website,www.bazaarvoice.com, and the Bazaarvoice Network. TRUSTe’s certifications do not cover information that may be collected from mobile devices.

Safe Harbor

Bazaarvoice complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Bazaarvoice has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Bazaarvoice’s certification, please visithttp://www.export.gov/safeharbor/.

NAI

Bazaarvoice is a member of the Network Advertising Initiative ("NAI") which is part of the Digitial Advertising Alliance ("DAA") which allows for the central deletion of its members' cookies from a single opt-out page. Additionally, Bazaarvoice adheres to the NAI Code of Conduct. To find out more and/or opt-out of NAI or DAA member cookies, visit www.networkadvertising.orgor http://www.aboutads.info/choices/.

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