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Strategies, research, industry trends — your pulse on the marketplace
The   Bazaar   Voice
Strategies, research, industry trends — your pulse on the marketplace
black-owned e-commerce brands

We’ve spent a lot of time over the last week or so thinking about racial injustice and the role social media can play in exacerbating the problem.

And, during that reflection, we realized we’re aware of something that most consumers aren’t: Who and what you discover on Instagram is often a result of who and what you’re already engaging with. That’s the way the algorithm works.

Often, when people face these types of realities, they ask themselves: What can I do about it?

Some solutions are really large. And some are really small. In fact, in this case, one of them can start with a click.

If you want to build a better understanding of communities that don’t look like you, a simple way to do that is to get outside the algorithm. In other words, you need to be more intentional about who you follow.

To the extent your feed has a high level of sameness right now, that might feel challenging. So, we did the work for you. Here’s a list of black-owned e-commerce brands you can follow, as well as a list of brands that are putting their money where their mouth is.

This post illustrates what your feed could look like if you did choose to step outside the algorithms, and take a small step toward better understanding different communities. And if you like what you see? Go ahead and click through for some follows.

Black-owned e-commerce brands

https://www.instagram.com/p/CAQnspTH2Fu/?utm_source=ig_embed

https://www.instagram.com/p/CAnDNpaDcDr/?utm_source=ig_embed

https://www.instagram.com/p/CAxWSg2J9He/?utm_source=ig_embed

https://www.instagram.com/p/CAYKNx6JWai/?utm_source=ig_embed

https://www.instagram.com/p/CAYOFCAj_C_/?utm_source=ig_embed

https://www.instagram.com/p/B9O71PqHn9R/?utm_source=ig_embed

https://www.instagram.com/p/CAy0WmmHYO4/?utm_source=ig_embed

https://www.instagram.com/p/CAh7tnFDs8o/?utm_source=ig_embed

https://www.instagram.com/p/CAVIQ-ujXy_/?utm_source=ig_embed

https://www.instagram.com/p/CAiiawejNP2/?utm_source=ig_embed

https://www.instagram.com/p/CAqs-KsJ9Ir/?utm_source=ig_embed

https://www.instagram.com/p/B_QLw28B0uh/?utm_source=ig_embed

https://www.instagram.com/p/CALZd1Jpg1Z/?utm_source=ig_embed

https://www.instagram.com/p/CAn1yf_HNWu/?utm_source=ig_embed

https://www.instagram.com/p/CAAyBt8jZc8/?utm_source=ig_embed

https://www.instagram.com/p/CAtPNWTpxDP/?utm_source=ig_embed

https://www.instagram.com/p/CAQFccznYws/?utm_source=ig_embed

https://www.instagram.com/p/CAvbNviDJLD/?utm_source=ig_embed

https://www.instagram.com/p/CAZAaCtAH6N/?utm_source=ig_embed

https://www.instagram.com/p/B-YMdRYpcLO/?utm_source=ig_embed

https://www.instagram.com/p/CAv73Tdpr7B/?utm_source=ig_embed

https://www.instagram.com/p/CAk8AhwBHhV/?utm_source=ig_embed

https://www.instagram.com/p/CATMhIWApSv/?utm_source=ig_embed

https://www.instagram.com/p/CAxn4j-HE8H/?utm_source=ig_embed

https://www.instagram.com/p/CA2tSQ3lRHs/?utm_source=ig_embed

https://www.instagram.com/p/B-h4R1jBcxu/?utm_source=ig_embed

https://www.instagram.com/p/CAiQfFQJQSO/?utm_source=ig_embed

https://www.instagram.com/p/B_SIeFEHP0y/?utm_source=ig_embed

https://www.instagram.com/p/CA2hUSgFywd/?utm_source=ig_embed

https://www.instagram.com/p/CAqbJD1pVlY/?utm_source=ig_embed

https://www.instagram.com/p/B-jGMUGpXhg/?utm_source=ig_embed

https://www.instagram.com/p/CAiyjV0HQVQ/?utm_source=ig_embed

https://www.instagram.com/p/B-20ylEJS1m/?utm_source=ig_embed

https://www.instagram.com/p/CA5s-qAH47O/?utm_source=ig_embed

https://www.instagram.com/p/B9Cf-U2geXH/?utm_source=ig_embed

https://www.instagram.com/p/CA0kJiXHGEh/?utm_source=ig_embed

https://www.instagram.com/p/CAvHKLdpl9w/?utm_source=ig_embed

https://www.instagram.com/p/CA5sn7nhiWT/?utm_source=ig_embed

https://www.instagram.com/p/B8yOqZrn8fy/?utm_source=ig_embed

https://www.instagram.com/p/CAJbtG3H-tH/?utm_source=ig_embed

https://www.instagram.com/p/CAizIp7ntQq/?utm_source=ig_embed

https://www.instagram.com/p/CAaWEZSFOIJ/?utm_source=ig_embed

https://www.instagram.com/p/B_AkHadJoNw/?utm_source=ig_embed

https://www.instagram.com/p/CA5gNwwJK9T/?utm_source=ig_embed

https://www.instagram.com/p/CAbfDq6jhsJ/?utm_source=ig_embed

https://www.instagram.com/p/CAvL_1PpbOY/?utm_source=ig_embed

Brands that are putting their money where their mouths are

https://www.instagram.com/p/CA3jLcSAlMM/?utm_source=ig_embed

https://www.instagram.com/p/CA3VAVdjIqu/?utm_source=ig_embed

https://www.instagram.com/p/CA3bjx7HmnH/?utm_source=ig_embed

https://www.instagram.com/p/CA5yNIAF5VP/?utm_source=ig_embed

https://www.instagram.com/p/CA3uSnSjIu4/?utm_source=ig_embed

https://www.instagram.com/p/CA0dM5sjxE-/?utm_source=ig_embed

https://www.instagram.com/p/CA3YGVupRK-/?utm_source=ig_embed

https://www.instagram.com/p/CA23P4LHeKi/?utm_source=ig_embed

https://www.instagram.com/p/CA50ViYhFA_/?utm_source=ig_embed

https://www.instagram.com/p/CA10bqPn-2z/?utm_source=ig_embed

https://www.instagram.com/p/CA5ZI_thE01/?utm_source=ig_embed

https://www.instagram.com/p/CA1K4rLpQq9/?utm_source=ig_embed

https://www.instagram.com/p/CA5vnhYB8Rs/?utm_source=ig_embed

https://www.instagram.com/p/CA1q4lQjmAN/?utm_source=ig_embed

https://www.instagram.com/p/CA3VLm9J4RT/?utm_source=ig_embed

https://www.instagram.com/p/CA3mmXVJ7k9/?utm_source=ig_embed

https://www.instagram.com/p/CA38vuIA2aM/?utm_source=ig_embed

https://www.instagram.com/p/CA1Wvb9JDA1/?utm_source=ig_embed

https://www.instagram.com/p/CA3PWxZAxBL/?utm_source=ig_embed

https://www.instagram.com/p/CA028mQl6nf/?utm_source=ig_embed

https://www.instagram.com/p/CA3Ix0sp-gu/?utm_source=ig_embed

https://www.instagram.com/p/CA0i7c9BCuS/?utm_source=ig_embed

https://www.instagram.com/p/CAyozD1HMLL/?utm_source=ig_embed

https://www.instagram.com/p/CAy3PtKJOdN/?utm_source=ig_embed

https://www.instagram.com/p/CA3u43knHAN/?utm_source=ig_embed

https://www.instagram.com/p/CA3RVZrF7pX/?utm_source=ig_embed

https://www.instagram.com/p/CA50Qmvnizx/?utm_source=ig_embed

https://www.instagram.com/p/CA1JGbcFaoQ/?utm_source=ig_embed

https://www.instagram.com/p/CA3OVRXAXOs/?utm_source=ig_embed

https://www.instagram.com/p/CA8Dz9GnLnr/?utm_source=ig_embed

https://www.instagram.com/p/CA3NWZPDsaJ/?utm_source=ig_embed

https://www.instagram.com/p/CA5ePqqh2GH/?utm_source=ig_embed

https://www.instagram.com/p/CA4FHL5lj97/?utm_source=ig_embed

Explore more content on these topics:
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