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We’ve spent a lot of time over the last week or so thinking about racial injustice and the role social media can play in exacerbating the problem.

And, during that reflection, we realized we’re aware of something that most consumers aren’t: Who and what you discover on Instagram is often a result of who and what you’re already engaging with. That’s the way the algorithm works.

Often, when people face these types of realities, they ask themselves: What can I do about it?

Some solutions are really large. And some are really small. In fact, in this case, one of them can start with a click.

If you want to build a better understanding of communities that don’t look like you, a simple way to do that is to get outside the algorithm. In other words, you need to be more intentional about who you follow.

To the extent your feed has a high level of sameness right now, that might feel challenging. So, we did the work for you. Here’s a list of black-owned brands you can follow, as well as a list of brands that are putting their money where their mouth is.

This post illustrates what your feed could look like if you did choose to step outside the algorithms, and take a small step toward better understanding different communities. And if you like what you see? Go ahead and click through for some follows.

Black-owned e-commerce brands

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A bride 🤎🦢 @elainewelteroth in Ivory Olivia Pumps

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Last week we had the honor of participating in the Target Black History Month Vendor Fair at their Minneapolis headquarters. They were blown away with how well #mambosauce sold across the country. So we’re pushing to get permanently onto store shelves. In the meantime we want to give a few shout outs to stores in New York, Pennsylvania, Maryland, Virginia, Georgia, California, DC and North Carolina who were our TOP city/states for sales. Thank you! Comment below 👇🏾 where you are to show Target that love for mambo sauce stretches beyond the DC metro area. Also while at Target we connected with a few other DMV area brands who were also makes waves. Give a follow to @playpits @activedreamers @curlanistas @mothersshea @michebeauty_ Ps. The free key chain Target promo is still going. Send a copy of your Target receipt to info@shopcapitalcity.com to redeem your free gift.

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Photographer Nana Yaw Oduro is a product of his environment. He spent his formative years living in Accra, Ghana, embracing the natural beauty and artistic energy that the city permeates. Like the iconic Ghanaian photographer #JamesBarnor, Oduro has sought to capture the energy of the nation and its people through #stilllife imagery. He is particularly drawn to preserving moments that highlight the constantly evolving ideas of boyhood, masculinity, and emotions within his community. His latest exhibition ‘Some Things Mysterious Boys Do’, debuting tomorrow at the @afikaris_ gallery in Paris, France, builds upon this theme by seeking to “showcase male characters in situations both quirky and graphical, underlining their bodies’ geometry”. Visit the #Afrikaris website to find out how to discover more about the exhibit. #TFInspiration Photo: @the.vintage.mason

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We love a bestie story…and just because we love these besties right here from @bklynmavens , we have teamed up to do a Giveaway! Check out the simple rules below to enter 💜🕯. repost @bklynmavens ・・・ ✨✨IT’S A GIVEAWAY! ✨✨ Created and poured with love in the heart of #BedStuy, @lovenotesllc scented soy candles sets the aroma, mood, and emotion that’s unforgettable! We’ve teamed up with the brand to give away two of their best-selling scents! To Enter: 1.Follow @bklynmavens and @lovenotesllc 2.Tag your bestie AND let us know which day you practice self-care! **The contest is open to U.S residents only** Must enter by 11:59pm EST on June 5th,2020 . One winner will be chosen at random and will be announced on IG LIVE on June 6th at 5pm ET. Winner will receive 2 candles (choices include tin or glass candle) provided by @lovenotesllc.

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Have a lovely Memorial Weekend. ❤️

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Sustainable looks different these days. We were invited recently to a fun project where we talked about the sustainability efforts of our brand, amongst a bunch of other companies. As I looked at their submissions I thought sh*t, sustainability takes cash money. 💰 When we go to packaging trade shows, most of the eco packaging requires 10’s to 100’s of thousands in units to order, a hefty upfront cost for a small business. And as we drafted up the launch of OUI the People, we had to quickly ditch some of the more buzzy packaging terms we could have launched with. Sugarcane, biodegradable, compostable, yada yada. We had to think against the proverbial grain 😁, which, we actually had fun with. But y’all, sustainability is more challenging and inaccessible than one might think. 🤷🏽‍♀️ So when we thought about it- against the grain (ahem), here’s what we did: Our razors are already 100% stainless steel, the most recycled material in the U.S., but you don’t need to worry about recycling them bc they aren’t meant to contribute to the 2 billion razors in landfills. The boxes they come in are recyclable, the outer shell is, and as of June the inner packaging will be as well. • • • • • • FEATHERWEIGHT is packaged in reusable and recyclable glass. • • • • • • SUGARCOAT is the first refillable shave gel on the market. We’re hustling on the refill packaging. Soon come! • • • • • • When you see us use transparent or white packaging, it’s because it’s generally the color that gets recycled the most. • • • • • • And finally, to that first line…sustainability looks different these days. As the coronavirus ravaged the economy and dreams of small business owners across the county, I think that sustainable for us in the coming years may also mean working with local and national small businesses to help them get back on their feet as well. It may not be biodegradable, compostable, yada yada, but it will always be beautiful, thoughtfully designed, and made to last. And that is sustainability in another form 🖤 And yes, that’s matte gold you see, it’s GORGEOUS, and it’s launching soon 💫 #earthday #earthday2020 #sustainablebeauty #ecobeauty #greenbeauty #skincare #bodycare

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📍home

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Backstage at Collection 3

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Kick your feet up and step out of your comfort zone.

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🌴Tai Beauchamp in our MARCY COLLECTION🌴

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Brands that are putting their money where their mouths are

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#BlackLivesMatter #NAACP

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The animating idea of our business is that by encouraging people to ask questions, we can foster awareness of the world around us. Through this process of interrogation and discovery, we can become more connected to the objects and systems we interact with on a daily basis, and appreciate them more fully. It’s a framework for building a better future, and there’s an inherent optimism embedded in it. But this same way of thinking also directly relates to examining and questioning structural systems of oppression. Why are people of color disproportionately affected by Covid? Why are black men and women so often killed at the hands of the police for offenses that would earn their white counterparts a polite and friendly warning? How do we account for pervasive differences in household wealth? What do we say to the history of redlining, blockbusting, imprisonment for minor offenses? Silence is always easier, but it’s incredibly damaging. As white men, and white business owners, learning to effectively navigate and communicate around issues of race and inequality is challenging. The fear of saying the wrong thing—of maybe not sufficiently understanding the complexities of a given issue to feel qualified to speak on it—can lead to something akin to decision paralysis. But let us not let perfection be the enemy of progress. What we continue to witness in this country is white supremacy at work. We recognize our responsibility as white people to stand in solidarity with demands for racial justice, and to use our voices to declare in no uncertain terms that this has to stop. The system is built to marginalize and control. It’s been this way since the founding of our country, and we absolutely must dismantle it so that we can build a better, more equitable future. Black lives matter, today and every day. #justiceforfloyd Photo via @colorofchange. Follow the link in our bio and click on this image for helpful anti-racism resources via @mspackyetti. We will be donating a portion of our May proceeds to the @mnfreedomfund and @nationalbailout.

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Silence. It's something we actively seek out. On river beds at dawn. In deer stands in the cold woods. But sometimes, silence speaks volumes. In light of this weekend's events and the injustices committed against black, brown, and indigenous communities carried out by institutions of power for generations, it's time to speak up. We stand in solidarity against racism. We don't claim to have all the answers. We know there's plenty of work to be done, and that's something we've never shied away from. Silence is no longer an option. Standing together and lifting our voices against hate is just the first step of a long road to bring about change. Words ring hollow without action. Filson has made donations to the NAACP Legal Defense Fund (@naacp_ldf) and the Washington chapter of the ACLU (@acluwa). We encourage everyone to look into local organizations, engage with their own communities and stick together. #BlackLivesMatter

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At GANNI, we stand in solidarity with the Black Lives Matter movement. As we’ve been researching and educating ourselves, our silence—born out of the fear of saying the wrong thing—has gone on for too long. Today, our company and founders will be donating $100,000 across the below organisations, in support of the fight to end racial injustice. @blklivesmatter @naacp @aclu_nationwide We know this is not enough—we must continue to listen, research, and educate ourselves about systematic injustice and state sanctioned violence against Black people globally. We have a lot of work to do, but we commit to doing better and commit to continued action. If you are thinking about making a purchase with GANNI this week, we ask you to consider donating to an anti-racism organization instead. Additionally, starting this week and each week moving forward, we will be commissioning work from the Black creative community to share on our platforms. If you are a Black creator that’s interested in collaborating with GANNI, please DM us. It’s a small start, but the change begins now. #BlackLivesMatter #NoJusticeNoPeace #GeorgeFloyd #AhmaudArbery #BreonnaTaylor

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#BlackLivesMatter

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Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable. We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone. We’re all in this together and we will lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

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The events of the past week have shined a spotlight on the systemic racism and injustices directed at the Black community throughout our nation’s history. In response to the heightened moment of tension playing out in cities across the U.S., LS&Co. is making a $100,000 donation to our longstanding partner, @aclu_nationwide.  In addition, the Levi Strauss Foundation is making a $100,000 grant to @livefreeusa, an organization on the front lines of social-justice issues. The organization is led by Pastor Mike McBride, who is part of our foundation’s Pioneers in Justice initiative, which supports next-generation civil rights activists. The foundation has invested $7.3 million in this initiative over the past 10 years.

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#BlackLivesMatter

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We haven’t always got it right. Over the years it made us question if we had a right to speak up. And we are privileged to have a voice and a platform. So… Know we are not indifferent. Far from it. We are passionate about every single human being valued. For this to happen we need to take action. We are making a $100,000 donation to the Minnesota Freedom Fund. And we know that to be a stand against inequity and injustice of any kind, we all need to do so much more. You have our commitment we will. Update: Due to an overwhelming outpour of financial support for the Minnesota Freedom Fund, we have been asked to channel our resources into other foundations standing for change. We contributed a total of $250K to local Minneapolis organizations Rebuild Lake Street and Friends of Hennepin County Library (East Lake Library), as well as national organizations NAACP, Black Lives Matter and Reclaim the Block.

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We join with those who call out the name of George Floyd in sorrow and anger against the systemic racism that pervades our land. We stand in solidarity with African Americans and people of color, including those among our colleagues and their families. And we call on business to work with government and civil society to address racism. We know that we have work to do. ⁠⠀ ⁠⠀ Environmental and social justice are inextricably linked and we all must address the intersection of people and planet and the core inequalities in our society. Patagonia remains deeply committed to saving our planet and a world where everyone has access to clean air, water, land, and a healthy community. Since 2016, we have dedicated over $4M to increasing support and attention to grassroots groups in frontline communities who are often hardest hit not only by racial injustice, but also the climate crisis, environmental pollution, and now the COVID-19 pandemic. Today, we are making a $100,000 donation to the NAACP Legal Defense Fund. Tomorrow, and in the weeks to follow, we will intensify our efforts to ensure that voting, the most basic civil right we have, is safe for everyone. ⁠⠀ ⁠⠀ Through our Action Works platform, we also encourage our community to learn more about the environmental justice and voter-turnout groups Patagonia supports. And we will continue engaging with our partners and grantees in communities of color to learn how we can best support them. We are committing to not only being more aware of racism and social injustice all around us but actively doing something about it. ⁠⠀ ⁠⠀ Nonviolent activism pushes progress. We have work to do.⁠⠀ #BlackLivesMatter

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George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges.  Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we’ll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. 🤎⠀ – Sunday

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"As runners know, change doesn’t come easy. I hope your discomfort leads you to growth. To those who aren’t Black, have the hard conversations even when there hasn’t been an incident on the news. Black people are being murdered. Do more than run for a hashtag. Do more than repost something for 24 hours. Do your own research on the systems in place that lead to injustice. Then do the actions necessary to leave a lasting positive impact on your community. Make a difference. Your Black teammate is begging you. Black lives matter." – @kamilahjournet Kamilah is a member of our Hare A.C. community, a talented marketer and runner. She shared her story and call to action with us today on the Journal (link in bio). As individuals and as an organization, we're committed to doing this work and hope you are too. More to come. Photo by @emilymaye in Santa Barbara, CA.

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We won’t stop speaking out against racism. But action is needed. Action as unrelenting as the racism and violence committed against the Black community in this country, and beyond. + Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives. + We have donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund. + Not everyone can give, and not everyone has a platform to amplify the message. We believe that the words spoken in your home, among your friends and family, and to your children are transformative. Speak for justice. For those able and wanting to act alongside us, here is a list of organizations. If we have overlooked any, please share in the comments. Thank you.

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