E-book
Best practice guide: 5 ways to launch your product with a bang
They say go big or go home. And the last thing you want to do while launching a product is go home empty-handed.
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The smart marketer’s guide to finding and using customer insights
How to build relationships with your customers to find out what they care about.
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights.
At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.
In the following pages, you’ll find strategies on how to:
- Forge direct relationships with your customers to learn what they care about
- Leverage reviews and other online content to mine customer sentiment about your brand and products
- Identify new business opportunities, change perceptions, and foster brand advocacy
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Infographic
Why recency matters for your product reviews
Get the content that matters to your customer in front of them. And make it count.
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The power of visual content: How UGC strengthens customer relationships to grow your brand
Today's shopper knows what they're after – and your brand needs to give it to them. Hint: It's visual user-generated content.
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