E-book
How to build relationships with your customers to find out what they care about.
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights.
At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.
In the following pages, you’ll find strategies on how to:
Webinar
Did you know that once a consumer loses trust in a brand, 82% said they would avoid using the brand again? Building and protecting consumer trust is essential for success in today’s marketplace. Both brands and retailers need to understand what threatens it, and how they can deploy strategies to protect it.
Read moreWebinar
The 2020 Shopper Experience Index covers our latest research focused on consumer preferences and shopping activity. Since the onset of COVID-19, we have been closely monitoring shopping activity across 6,200+ websites in our network to uncover its impact on consumer shopping behavior. The trends we’ve identified are even more relevant in today’s climate, and some of them have even accelerated.
Read moreE-book
The state of commerce is currently undergoing rapid transformation, and the future will be centered around human connection.
Read more