About Us
Fueled by data. Powered by authentic voices.
From our headquarters in Austin Texas, to our offices across the globe, Bazaarvoice brings a people-first approach to advanced technology, connecting thousand of brands and retailers to the voices of their customers.
We help brands and retailers find and reach consumers-and win them with the content they trust.
Each month, more than half billion shoppers view and share authentic consumer-generated content, from ratings and reviews to curated social photos and more, across the 6,000+ brand and retail websites in our network.
858,654,716,973
Pieces of consumer-generated content in our network
Meet our
leadership
team
Ken Hashman
Chief Financial Officer
Ken Hashman
Chief Financial Officer
As Chief Financial Officer, Ken oversees the financial strategy, planning and analysis, operations and accounting for Bazaarvoice. Previously, Ken was the SVP of Finance — Controller & Program Management and was responsible for global controller functions, leading the organization’s global Program Management team, and driving cross-functional process improvements.
Prior to joining Bazaarvoice, Ken served as the CFO at Younicos, a venture-backed startup in the clean tech industry. In this role, he had global financial responsibilities and helped raise over $50 million in venture capital. He also served as CFO and COO of Open Labs, Inc. where he raised $2 million in funding from investors and venture capitalists and significantly restructured and improved the company’s manufacturing operations.
Ken also had a 17 year tenure at Dell, serving in a variety of general management and executive roles in professional services, operations, and finance. Ken holds a bachelor’s degree in Business Administration from Creighton University and earned his CPA from the Texas Board of Certified Public Accountants in 1986.
Ryan Robinson
Chief People Officer
Ryan Robinson
Chief People Officer
Ryan Robinson brings more than 21 years of human resources experience to Bazaarvoice. As chief people officer, Ryan believes the heart of any strong organization is its people and is passionate about helping Bazaarvoice leaders, teams, and individuals win and grow. His responsibilities include talent acquisition, career management, total rewards, and employee engagement — all in the pursuit of greater Bazaarvoice business success by building a strong performance-driven culture.
Ryan honed his people leadership and management skills with tenures at leading technology companies like HP and Compaq. A decade spent at Compaq established a strong foundation in human resources and started Ryan on his current people leadership and management path.
In his most recent role at HP, Ryan served as vice president, human resources of the Global Technology and Business Process organization. In his nearly 11 years at HP, he garnered worldwide experience invaluable to his position at Bazaarvoice as it grows globally.
Ryan holds a master of arts degree in human resources development and a bachelor’s degree in organizational development, both from the University of Texas.
Sara Spivey
Chief Marketing Officer
Sara Spivey
Chief Marketing Officer
As Chief Marketing Officer, Sara Spivey is responsible for overall leadership of Bazaarvoice’s global marketing programs, including demand generation, product marketing, brand strategy, and communications.
Sara has more than 30 years of marketing, strategy, and leadership experience with industry-leading organizations. Before joining Bazaarvoice, Sara served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio. Prior to that she was vice president, Marketing and Business Development at rPath, Inc. and earlier served as vice president, Worldwide Sales, Strategic Account Alliance Development for Advanced Micro Devices. Sara began her career with Hewlett-Packard before joining Quantum Corporation, where she held a number of roles including vice president, Marketing for the Network Attached Storage Division.
Active in the Austin community, Sara serves on the Austin Chamber of Commerce board of directors and previously served as the vice chairman of the board of directors for Girlstart from 2010 – 2016. She is an Adjunct Professor in The Bill Munday School of Business at St. Edwards University. She is a graduate of the University of California, Davis, and earned an MBA from The Amos Tuck School of Business Administration at Dartmouth College.
In her spare time, Sara enjoys hiking (especially with her dogs), foreign travel, and exploring new food trucks in Austin.
Michael Paulson
Executive Vice President, Product
Michael Paulson
Executive Vice President, Product
Michael is a technology product leader with a passion for building strong teams and evolving commerce. He has held product leadership roles in consumer and business-facing companies including Amazon, Microsoft and eBay, as well as at startups and retail brand companies.
Most recently, Michael led the product team for eBay’s new Seller Insights group, created through the acquisition of Decide.com. At Decide, Michael was Vice President of Product & Marketing, and grew the business from inception through acquisition.
Michael holds an MBA from the Kellogg School of Management and a BA from Yale University.
Joe Rohrlich
Executive Vice President and General Manager, EMEA
Joe Rohrlich
Executive Vice President and General Manager, EMEA
As General Manager, Joe leads strategy, revenue growth, and overall operations for Bazaarvoice in EMEA. Previously, Joe was SVP Client Success at Bazaarvoice, leading the global account management function to improve long term client value and retention outcomes. He initially joined the company in 2010 to grow Bazaarvoice’s first CPG Brands offering and practice.
Prior to Bazaarvoice, Joe led account management at a Procter & Gamble-owned marketing consultancy. He has consulted on digital marketing strategies with brands ranging from Pampers to Sprint to Newell Rubbermaid.
Joe holds a BA from the University of Michigan and is an avid Michigan sports fan – Go Blue!
Kelly Trammell
Executive Vice President, Services
Kelly Trammell
Executive Vice President, Services
As the Executive Vice President of Bazaarvoice Services, Kelly is responsible for leading our global strategy consulting, implementation, managed services, technical support, network and content integrity, and insights services business units. Kelly has more than 20 years of leading and growing services business units within the Software-as-a-Service (SaaS) market. Before joining Bazaarvoice, Kelly was Senior Vice President of Consulting and Solutions at SCS. Prior to SCS, Kelly was President and CEO of Servique, which was acquired by SCS in 2007. Previously, Kelly was Senior Vice President and General Manager for Commerce One and was Managing Director for E-commerce for IBM Global Services. Kelly started his career at KPMG and was elected to join the partnership team.
Kelly holds a B.B.A. in accounting from the University of Texas at Austin and a juris doctorate degree from the University of Houston.
Ann Kennedy
General Manager, Global Data Products
Ann Kennedy
General Manager, Global Data Products
Ann Kennedy brings more than 20 years of experience in product innovation and customer experience to Bazaarvoice where she is responsible for leading the strategy and roadmap for the company’s portfolio of emerging data solutions. For over a decade, Ann has shown demonstrated success driving value and growth to organizations by planning, developing, selling and distributing data-driven products primarily in the e-commerce, ad tech, digital marketing and media industries.
Before joining Bazaarvoice, Ann was Chief Product Officer at ShareThis, where she developed and executed effective go-to-market strategies for the company’s data products and services. Prior to that, Ann was Vice President of Product at Acxiom Corporation, where she led a large team responsible for managing Acxiom’s Big Data and DaaS solutions and consulted with premium publishers, including Facebook, LinkedIn, eBay and Yahoo!
Ann holds a Bachelor of Science from the University of Nebraska-Lincoln.
We believe in giving back
Community outreach is part of who we are, and we make it a priority to support our employees involvement.
We dedicate b:generous week each year to local volunteer efforts across the organization.
We hold annual Office Choice Awards to select a local non-profit for a company donation in every Bazaarvoice location.
We enable team members to redeem points for charitable donations as part of our employee recognition program.
We match employee contributions to worthy causes and non-profits, plus special contribution matching during times of need.
We're committed to diversity and inclusion
It is our responsibility to build a workforce of diverse talent, background and expertise – and to cultivate a work environment that includes, supports and champions everyone.
We prioritize events and programs that foster a collective investment in diversity.
Our managers are continually educated on diversity practices for career development and mentorship.
We're dedicated to driving greater diversity in our recruitment pipeline, not just in our hiring numbers.
Our Diversity Advisory Board is constantly monitoring our diversity mix and exploring new and better ways to improve it.
We live our core values every day
Performance
We act with purpose.
We are decisive.
We exceed expectations.
Innovation
We believe there is power in change.
We have the courage to act.
We lead.
Authenticity
We promote trustworthy interactions.
We embrace integrity and transparency.
We operate with undisputed credibility.
Respect
We are a company of equals.
We value difference.
We are people first, roles second.
Generosity
We share.
We give without expectations.
We are connected to our community.
Teamwork
We play to one another's strengths.
We trust each other.
We are stronger and smarter together.
Passion
We excite with possibilities.
We celebrate success.
We love what we do.