About Us
Fueled by data. Powered by authentic voices.
From our headquarters in Austin Texas, to our offices across the globe, Bazaarvoice brings a people-first approach to advanced technology, connecting thousand of brands and retailers to the voices of their customers.
We help brands and retailers find and reach consumers-and win them with the content they trust.
Each month, more than half billion shoppers view and share authentic consumer-generated content, from ratings and reviews to curated social photos and more, across the 6,000+ brand and retail websites in our network.
858,654,716,973
Pieces of consumer-generated content in our network
Meet our
leadership
team
Keith Nealon
Chief Executive Officer
Keith Nealon
Chief Executive Officer
As Chief Executive Officer, Keith Nealon oversees the strategic direction of Bazaarvoice.
With over twenty years of experience accelerating growth in global technology companies, Keith is a seasoned entrepreneur with demonstrated success across management, sales, marketing, services, and technology roles. Prior to joining Bazaarvoice, he served as Chairman and CEO of Vyze, a leading financial technology platform that drove revenue and loyalty for retailers by enabling consumers to finance purchases at the point-of-sale and in the shopping cart. Vyze was acquired by Mastercard in April 2019. Prior to that, he held leadership roles at both private and public technology companies, including Adaptive Insights, Eloqua, ShoreTel, Conductor, and NaviSite.
In addition to his role at Bazaarvoice, Keith serves on the advisory boards of a number of software companies. Keith holds a double major in math and computer science from the University of Dublin, Trinity College.
Gracie Renbarger
Senior Vice President, General Counsel & Chief Compliance Officer
Gracie Renbarger
Senior Vice President, General Counsel & Chief Compliance Officer
As Senior Vice President, General Counsel & Compliance Officer, Gracie leads the global legal team in managing the company’s legal affairs worldwide. She also manages the company’s global ethics and compliance program. Gracie originally joined Bazaarvoice in 2015 as Chief Ethics & Compliance Officer, managing the company’s ethics and compliance program and providing administrative oversight of the internal audit function.
Gracie also had a 13-year tenure at Dell, serving in a variety leadership positions, including SVP of the litigation, employment law, government relations, and ethics and compliance functions. Gracie has also served as a lecturer and adjunct professor at the University of Texas where she taught courses on business law, ethics, government relations, corporate compliance, and corporate social responsibility. She started her legal career in private law practice and was a partner in the Austin Office of Hughes & Luce (now K&L Gates) before joining the in-house legal team at Dell. She received her undergraduate and law degrees from the University of Texas at Austin.
Joe Rohrlich
Chief Revenue Officer
Joe Rohrlich
Chief Revenue Officer
As Chief Revenue Officer, Joe leads the global Sales, Marketing, and Client Success teams at Bazaarvoice. These teams are responsible for developing and growing client value across a range of industries and regions. Previously, Joe was General Manager of Bazaarvoice EMEA, leading the company’s strategy and growth across Europe. He initially joined Bazaarvoice in 2010 to establish and grow the firm’s CPG offering, and went on to lead the Client Success practice globally.
Prior to Bazaarvoice, Joe led account management at a Procter & Gamble-owned marketing consultancy. He has consulted on digital marketing strategies with brands ranging from Pampers to Sprint to Newell Rubbermaid.
Joe holds a BA from the University of Michigan and is teaching his wife and two children to be avid Michigan sports fans – Go Blue!
Suzin Wold
Senior Vice President, Marketing
Suzin Wold
Senior Vice President, Marketing
As Senior Vice President, Marketing, Suzin leads the global demand generation, product marketing, PR/communications, website, and creative teams at Bazaarvoice.
Suzin has more than 20 years’ experience delivering strategic direction and quantifiable results at technology and consumer products companies, ranging from early-stage startups to Fortune 100 organizations. Prior to joining Bazaarvoice, Suzin held senior leadership positions at visual analytics provider Qlik, managed cloud company Rackspace, payment provider PayPal, and fitness platform MapMyFitness (Under Armour Connected Fitness). She was also an early-stage employee at Blackhawk Network (Gift Card Mall), where she developed and oversaw the company’s gift card, prepaid phone, and prepaid debit card programs. Early in her career, she managed strategic direction and product positioning for Clorox and Procter & Gamble consumer brands.
Suzin earned her MBA from the University of Virginia Darden Graduate School of Business and dual undergraduate degrees in Marketing and Finance from the University of Texas at Austin.
Ken Hashman
Chief Financial Officer
Ken Hashman
Chief Financial Officer
As Chief Financial Officer, Ken oversees the financial strategy, planning and analysis, operations and accounting for Bazaarvoice. Previously, Ken was the SVP of Finance — Controller & Program Management and was responsible for global controller functions, leading the organization’s global Program Management team, and driving cross-functional process improvements.
Prior to joining Bazaarvoice, Ken served as the CFO at Younicos, a venture-backed startup in the clean tech industry. In this role, he had global financial responsibilities and helped raise over $50 million in venture capital. He also served as CFO and COO of Open Labs, Inc. where he raised $2 million in funding from investors and venture capitalists and significantly restructured and improved the company’s manufacturing operations.
Ken also had a 17 year tenure at Dell, serving in a variety of general management and executive roles in professional services, operations, and finance. Ken holds a bachelor’s degree in Business Administration from Creighton University and earned his CPA from the Texas Board of Certified Public Accountants in 1986.
Kelly Trammell
Executive Vice President, Services
Kelly Trammell
Executive Vice President, Services
As the Executive Vice President of Bazaarvoice Services, Kelly is responsible for leading our global strategy consulting, implementation, managed services, technical support, network and content integrity, and insights services business units. Kelly has more than 20 years of leading and growing services business units within the Software-as-a-Service (SaaS) market. Before joining Bazaarvoice, Kelly was Senior Vice President of Consulting and Solutions at SCS. Prior to SCS, Kelly was President and CEO of Servique, which was acquired by SCS in 2007. Previously, Kelly was Senior Vice President and General Manager for Commerce One and was Managing Director for E-commerce for IBM Global Services. Kelly started his career at KPMG and was elected to join the partnership team.
Kelly holds a B.B.A. in accounting from the University of Texas at Austin and a juris doctorate degree from the University of Houston.
Fritz Hesse
Executive Vice President, Engineering & Chief Technology Officer
Fritz Hesse
Executive Vice President, Engineering & Chief Technology Officer
As Chief Technology Officer, Fritz oversees Bazaarvoice’s global engineering teams and is responsible for the design, development, quality, and production operations of the company’s innovations in e-commerce software.
Prior to joining Bazaarvoice, Fritz served as Vice President of Engineering at Mitek Systems, a leading provider of mobile capture and digital identity verification solutions where he led the development of the company’s identity verification platform and played an instrumental role in building the company’s mobile deposit solution. Prior to that, he held executive positions at Intuit and MaintenanceNet, which was acquired by Cisco. He also spent a large portion of his early career overseeing software engineering teams at JDEdwards, now owned by Oracle.
Fritz holds an MBA from University of Colorado Denver and a BS from Trinity University.
Lucas Tieleman
Senior Vice President, Product
Lucas Tieleman
Senior Vice President, Product
Lucas leads our Product Management and User Experience teams. He initially joined Bazaarvoice to define its mobile strategy, but soon led the growth of Bazaarvoice’s data and retail products and now oversees the entire Product suite.
Prior to joining Bazaarvoice, Lucas founded several startups in his home country of the Netherlands. He moved to Austin in 2013 to join the inaugural program of the Techstars Accelerator program and found that while his blood is Dutch, his spirit is Texan.
During his tenure at Bazaarvoice, he’s overseen a variety of products, but the thing he’s most proud of building is his team. Lucas lives in downtown Austin, with his wife and daughter and enjoys reading, art and offensive Dutch humor.
We believe in giving back
Community outreach is part of who we are, and we make it a priority to support our employees involvement.
We dedicate b:generous week each year to local volunteer efforts across the organization.
We hold annual Office Choice Awards to select a local non-profit for a company donation in every Bazaarvoice location.
We enable team members to redeem points for charitable donations as part of our employee recognition program.
We match employee contributions to worthy causes and non-profits, plus special contribution matching during times of need.
We're committed to diversity and inclusion
It is our responsibility to build a workforce of diverse talent, background and expertise – and to cultivate a work environment that includes, supports and champions everyone.
We prioritize events and programs that foster a collective investment in diversity.
Our managers are continually educated on diversity practices for career development and mentorship.
We're dedicated to driving greater diversity in our recruitment pipeline, not just in our hiring numbers.
Our Diversity Advisory Board is constantly monitoring our diversity mix and exploring new and better ways to improve it.
We live our core values every day
Performance
We act with purpose.
We are decisive.
We exceed expectations.
Innovation
We believe there is power in change.
We have the courage to act.
We lead.
Authenticity
We promote trustworthy interactions.
We embrace integrity and transparency.
We operate with undisputed credibility.
Respect
We are a company of equals.
We value difference.
We are people first, roles second.
Generosity
We share.
We give without expectations.
We are connected to our community.
Teamwork
We play to one another's strengths.
We trust each other.
We are stronger and smarter together.
Passion
We excite with possibilities.
We celebrate success.
We love what we do.
Code of Conduct
Bazaarvoice’s Code of Conduct outlines our company’s ethical and compliance standards for conducting business throughout the world and serves as a guide for employees when they face dilemmas where the right choice is not clear. Our Code is grounded in our seven Core Values, which are ingrained in our culture and serve as the foundation for the behaviors expected from all of our employees in all parts of the world.
Learn more