About Us
Fueled by data. Powered by authentic voices.
From our headquarters in Austin Texas, to our offices across the globe, Bazaarvoice brings a people-first approach to advanced technology, connecting thousand of brands and retailers to the voices of their customers.
We help brands and retailers find and reach consumers-and win them with the content they trust.
Each month, more than half billion shoppers view and share authentic consumer-generated content, from ratings and reviews to curated social photos and more, across the 6,000+ brand and retail websites in our network.
858,654,716,973
Pieces of consumer-generated content in our network
Meet our
leadership
team
Ken Hashman
Chief Financial Officer
Ken Hashman
Chief Financial Officer
As Chief Financial Officer, Ken oversees the financial strategy, planning and analysis, operations and accounting for Bazaarvoice. Previously, Ken was the SVP of Finance — Controller & Program Management and was responsible for global controller functions, leading the organization’s global Program Management team, and driving cross-functional process improvements.
Prior to joining Bazaarvoice, Ken served as the CFO at Younicos, a venture-backed startup in the clean tech industry. In this role, he had global financial responsibilities and helped raise over $50 million in venture capital. He also served as CFO and COO of Open Labs, Inc. where he raised $2 million in funding from investors and venture capitalists and significantly restructured and improved the company’s manufacturing operations.
Ken also had a 17 year tenure at Dell, serving in a variety of general management and executive roles in professional services, operations, and finance. Ken holds a bachelor’s degree in Business Administration from Creighton University and earned his CPA from the Texas Board of Certified Public Accountants in 1986.
Joe Rohrlich
Global Chief Revenue Officer
Joe Rohrlich
Global Chief Revenue Officer
As Chief Revenue Officer, Joe leads the global Sales, Marketing, and Client Success teams at Bazaarvoice. These teams are responsible for developing and growing client value across a range of industries and regions. Previously, Joe was General Manager of Bazaarvoice EMEA, leading the company’s strategy and growth across Europe. He initially joined Bazaarvoice in 2010 to establish and grow the firm’s CPG offering, and went on to lead the Client Success practice globally.
Prior to Bazaarvoice, Joe led account management at a Procter & Gamble-owned marketing consultancy. He has consulted on digital marketing strategies with brands ranging from Pampers to Sprint to Newell Rubbermaid.
Joe holds a BA from the University of Michigan and is teaching his wife and two children to be avid Michigan sports fans – Go Blue!
Fritz Hesse
Executive Vice President, Engineering/CTO
Fritz Hesse
Executive Vice President, Engineering/CTO
As Chief Technology Officer, Fritz oversees Bazaarvoice’s global engineering teams and is responsible for the design, development, quality, and production operations of the company’s innovations in e-commerce software.
Prior to joining Bazaarvoice, Fritz served as Vice President of Engineering at Mitek Systems, a leading provider of mobile capture and digital identity verification solutions where he led the development of the company’s identity verification platform and played an instrumental role in building the company’s mobile deposit solution. Prior to that, he held executive positions at Intuit and MaintenanceNet, which was acquired by Cisco. He also spent a large portion of his early career overseeing software engineering teams at JDEdwards, now owned by Oracle.
Fritz holds an MBA from University of Colorado Denver and a BS from Trinity University.
Kelly Trammell
Executive Vice President, Services
Kelly Trammell
Executive Vice President, Services
As the Executive Vice President of Bazaarvoice Services, Kelly is responsible for leading our global strategy consulting, implementation, managed services, technical support, network and content integrity, and insights services business units. Kelly has more than 20 years of leading and growing services business units within the Software-as-a-Service (SaaS) market. Before joining Bazaarvoice, Kelly was Senior Vice President of Consulting and Solutions at SCS. Prior to SCS, Kelly was President and CEO of Servique, which was acquired by SCS in 2007. Previously, Kelly was Senior Vice President and General Manager for Commerce One and was Managing Director for E-commerce for IBM Global Services. Kelly started his career at KPMG and was elected to join the partnership team.
Kelly holds a B.B.A. in accounting from the University of Texas at Austin and a juris doctorate degree from the University of Houston.
We believe in giving back
Community outreach is part of who we are, and we make it a priority to support our employees involvement.
We dedicate b:generous week each year to local volunteer efforts across the organization.
We hold annual Office Choice Awards to select a local non-profit for a company donation in every Bazaarvoice location.
We enable team members to redeem points for charitable donations as part of our employee recognition program.
We match employee contributions to worthy causes and non-profits, plus special contribution matching during times of need.
We're committed to diversity and inclusion
It is our responsibility to build a workforce of diverse talent, background and expertise – and to cultivate a work environment that includes, supports and champions everyone.
We prioritize events and programs that foster a collective investment in diversity.
Our managers are continually educated on diversity practices for career development and mentorship.
We're dedicated to driving greater diversity in our recruitment pipeline, not just in our hiring numbers.
Our Diversity Advisory Board is constantly monitoring our diversity mix and exploring new and better ways to improve it.
We live our core values every day
Performance
We act with purpose.
We are decisive.
We exceed expectations.
Innovation
We believe there is power in change.
We have the courage to act.
We lead.
Authenticity
We promote trustworthy interactions.
We embrace integrity and transparency.
We operate with undisputed credibility.
Respect
We are a company of equals.
We value difference.
We are people first, roles second.
Generosity
We share.
We give without expectations.
We are connected to our community.
Teamwork
We play to one another's strengths.
We trust each other.
We are stronger and smarter together.
Passion
We excite with possibilities.
We celebrate success.
We love what we do.
Code of Conduct
Bazaarvoice’s Code of Conduct outlines our company’s ethical and compliance standards for conducting business throughout the world and serves as a guide for employees when they face dilemmas where the right choice is not clear. Our Code is grounded in our seven Core Values, which are ingrained in our culture and serve as the foundation for the behaviors expected from all of our employees in all parts of the world.
Learn more