The Conversation Index
We are the world’s largest shopper network, reaching 500 million consumers each month. As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use – and we publish our best in the bi-annual Conversation Index.
How social data helps businesses perform better
Go beyond the chatter. Twitter, search, and user-generated content create a huge amount of data. We dig in to illustrate what really matters to brands.
Social's most incredible attribute is its ability to answer questions that can help businesses perform better. Just a few years ago, the terms "in-store" and "online" gave us a clear way to talk about where people shopped. But think about those shoppers today, using mobile and digital channels to literally shop anywhere. "Convergence" hardly even begins to describe it.
- How does social reflect the "real" worlds, and why does it matter?
- Brands must pay attention to social data, but what's really important?
- Twitter creates a mass of data; what does it tell us?
This volume of The Conversation Index boldly delves into data from Twitter, search, and user-generated content to illustrate how social reflects on the real world, how it doesn't, and why it matters to your business.Download The Conversation Index Volume 5
Vol. 1 - Sep. 2011: Consumer conversations highlight key insights
Your customers are talking. Do more than just listen.Download »
Vol. 2 - Jan. 2012: Are you taking care of your existing clients?
Consumer sentiment about products follows a predictable lifecycle.Download »
Vol. 3 - March 2012: Social data reveals the unexpected
See how time of day, social channels, and shopping experience impact satisfaction.Download »
Vol. 4 - June 2012: Consumers reveal what matters most
See how consumer language reveals sentiment – beyond the social and interest graph.Download »