The Conversation Index
We are the world’s largest shopper network, reaching 500 million consumers each month. As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use – and we publish our best in the bi-annual Conversation Index.
Learn how to double purchase intent after a bad review
Responding to feedback (especially critical feedback) improves shopper perception of the product, brand, and seller – and more than doubles purchase intent among shoppers who read negative reviews.
Download the sixth volume of The Conversation Index to learn:
- How responses to feedback - especially critical feedback - change the way consumers feel about products, brands, and sellers.
- What the most helpful reviews have in common.
- How to detect review response opportunities at scale.
Learn more in our exclusive webinar
This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and spa lifestyle brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible.
This webinar covers:
- The keywords and phrases in negative reviews to look out for.
- How to respond to negative feedback in a conversational, human way.
- What kinds of responses consumers find most helpful
Vol. 5 - Oct. 2012: How social data helps businesses perform better
Twitter, search, and user-generated content create a huge amount of data. We dig in to illustrate what really matters to brands.Download »
Vol. 4 - June 2012: Consumers reveal what matters most
See how consumer language reveals sentiment – beyond the social and interest graph.Download »
Vol. 3 - March 2012: Social data reveals the unexpected
See how time of day, social channels, and shopping experience impact satisfaction.Download »
Vol. 2 - Jan. 2012: Are you taking care of your existing clients?
Consumer sentiment about products follows a predictable lifecycle.Download »
Vol. 1 - Sep. 2011: Consumer conversations highlight key insights
Your customers are talking. Do more than just listen.Download »