The Conversation Index

How consumer conversations change with global shopping seasons

In this edition of The Conversation Index, we dive into some annual global shopping trends to see how customer conversations ebb and flow with the seasons.

Download the latest version of The Conversation Index to learn:

  • How do shopping holidays like Cyber Monday and Boxing Day affect review usage?
  • Do gift givers and receivers write feedback differently?
  • What does review traffic reveal about back-to-school shopping around the world?
  • How do travelers’ hotel expectations change from season to season?
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Previous volumes

Learn how to double purchase intent after a bad review

Volume 6

Learn how to double purchase intent after a bad review

Responding to feedback (especially critical feedback) improves shopper perception of the product, brand, and seller – and more than doubles purchase intent among shoppers who read negative reviews.

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How social data helps businesses perform better

Volume 5

How social data helps businesses perform better

Twitter, search, and user-generated content create a huge amount of data. We dig in to illustrate what really matters to brands.

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Consumers reveal what matters most

Volume 4

Consumers reveal what matters most

See how consumer language reveals sentiment – beyond the social and interest graph.

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Social data reveals the unexpected

Volume 3

Social data reveals the unexpected

See how time of day, social channels, and shopping experience impact satisfaction.

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Are you taking care of your existing clients?

Volume 2

Are you taking care of your existing clients?

Consumer sentiment about products follows a predictable lifecycle.

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Consumer conversations highlight key insights

Volume 1

Consumer conversations highlight key insights

Brands that lead, capture, and analyze customer conversations get a deeper understanding of what consumers really want – in their own words.

Download »