The Conversation Index
Learn how increasing review volume drives sales
There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions.
Download this eighth volume of The Conversation Index to learn:
- How you can more than triple review volume easily through syndication.
- Why fresh, product-specific review content drives search traffic and keyword rankings.
- How increasing review volume leads to higher conversion rates – even at high volume levels.
- How shoppers across Asia-Pacific, Europe, and North America differ in sentiment and mobile use.
How consumer conversations change with global shopping seasons
In this edition of The Conversation Index, we dive into some annual global shopping trends to see how customer conversations ebb and flow with the seasons.Download »
Learn how to double purchase intent after a bad review
Responding to feedback (especially critical feedback) improves shopper perception of the product, brand, and seller – and more than doubles purchase intent among shoppers who read negative reviews.Download »
How social data helps businesses perform better
Twitter, search, and user-generated content create a huge amount of data. We dig in to illustrate what really matters to brands.Download »
Consumers reveal what matters most
See how consumer language reveals sentiment – beyond the social and interest graph.Download »
Social data reveals the unexpected
See how time of day, social channels, and shopping experience impact satisfaction.Download »
Are you taking care of your existing clients?
Consumer sentiment about products follows a predictable lifecycle.Download »
Consumer conversations highlight key insights
Brands that lead, capture, and analyze customer conversations get a deeper understanding of what consumers really want – in their own words.Download »