E-book

Best practice guide: 6 ways to launch your product with a bang

Hint: It’s all about sharing your customer’s voice

A lot goes into launching a new product. Every detail is planned with attention and care. From product ideation and creation, to marketing collateral and go-live day, a successful product launch is a well-oiled machine.

But there’s one thing every successful product launch has in common: A pre-launch content collection strategy.

We spoke with some of the world’s best brands including, 3M, Burt’s Bees, and Canon to discuss the content marketing formula for product launch success.

Download the e-book now and learn:

  • Why customer content is a must-have before launch day
  • When and how to initiate your content collection strategies
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