Infographic

What's in a review?

Shoppers have a lot to evaluate when reading reviews. And there are three standout pillars that they keep coming back to.

You want to stand out to shoppers. And shoppers want to be confident in their purchases. The secret to keeping everyone happy? Understanding the pillars for a successful piece of user-generated content (UGC) and then delivering on them.

We spoke to over 30,000 global shoppers to understand how reviews drive them to purchase. The findings? Shoppers have developed a critiquing process – an evaluation of the content of the review.

For the full story, check out our reviews criteria infographic.

Embed this on your site.
 

Related resources

All resources

E-book

The retail marketer’s guide to global expansion

How to stand out and drive sales in a new retail market

Read more

Webinar

How to collect quality content to fuel your social commerce strategy

To say that the social commerce industry is exploding is an understatement. With social commerce sales expected to grow by nearly $50B over the next...

Read more

Infographic

The 4 tactics you need to collect more visual content

Drive revenue and product discovery with visual and social user-generated content (UGC)

Read more