E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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Infographic
Shoppers have a lot to evaluate when reading reviews. And there are three standout pillars that they keep coming back to.
You want to stand out to shoppers. And shoppers want to be confident in their purchases. The secret to keeping everyone happy? Understanding the pillars for a successful piece of user-generated content (UGC) and then delivering on them.
We spoke to over 30,000 global shoppers to understand how reviews drive them to purchase. The findings? Shoppers have developed a critiquing process – an evaluation of the content of the review.
For the full story, check out our reviews criteria infographic.
E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
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Webinar
Activating the creative forces of content creators and vibrant communities
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