Infographic

What's in a review?

Shoppers have a lot to evaluate when reading reviews. And there are three standout pillars that they keep coming back to.

You want to stand out to shoppers. And shoppers want to be confident in their purchases. The secret to keeping everyone happy? Understanding the pillars for a successful piece of user-generated content (UGC) and then delivering on them.

We spoke to over 30,000 global shoppers to understand how reviews drive them to purchase. The findings? Shoppers have developed a critiquing process – an evaluation of the content of the review.

For the full story, check out our reviews criteria infographic.

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