Infographic

Visual and social content increase online sales

Visual and social user-generated content (UGC) play a big role in driving e-commerce sales. We wanted to explore what consumers want out of that type of content and how they are utilizing it, so we surveyed over 8,000 across six different markets.

It may come as no surprise to you that our research found that 66% of shoppers find the availability of photos from previous shoppers important when making a purchase decision. However, what may be surprising is that 75% of shoppers say that they prefer seeing customers’ photos and videos on online stores over professional imagery.

Consumers want – actually, they expect – to see visual and social UGC when they are browsing for new products. Just having written reviews doesn’t cut it anymore. Shoppers want to see it to believe it.

Embed this on your site.

                    <p>
                        <a href="https://www.bazaarvoice.com/resources/visual-and-social-content-increase-online-sales/">
                            <img src="https://media.bazaarvoice.com/2021.01.21-Visual-UGC-Infographic.png" alt="Visual and social content increase online sales" border="0">
                        </a>
                    </p>

Related resources

Infographic

The 101 on UGC

You want to stay ahead of the curve. Here's everything you need to know about user-generated content (UGC) to get ahead.

E-book

4 strategies to achieve private label success

Private label products are the new kid on the block. And they're not just popular because of the pandemic.

Webinar

What to expect and how to win this holiday season

While global forecasts are slightly more optimistic this year than last, we’re still looking at a second pandemic holiday season. So, what does that mean...