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  • Platform
    • 0th
      • Supercharge your commerce engine
        Let us show you how to leverage user-generated content (UGC) across the entire consumer journey, and win the omnichannel experience.
        Platform overview
    • 1st
      • COLLECT CONTENT
        • Sampling
          Get products to advocates and accumulate authentic reviews and visual content.
          • CashBack Sampling
        • ReviewSource
          Activate fresh product reviews from the Influenster community.
        • Creator Partnerships
          Power consumer discovery of your brand and products through a trusted voice.
    • 2nd
      • DRIVE CONVERSION
        • Ratings & Reviews
          Leverage authentic opinions, photos, and videos to sell your product.
        • Questions & Answers
          Respond to questions on your site or across the retail network.
        • Social Commerce
          Turn social content into shoppable experiences that drive sales – wherever shoppers are.
    • 3rd
      • AMPLIFY CONTENT
        • Retail Syndication
          Distribute content everywhere your products are sold.
        • Social Media Management
          Manage everything you need to win on social.
        • In-store & Digital Activations
          Activate the Influenster community to drive traffic.
    • 4rd
      • OPTIMIZE STRATEGY
        • Insights and Reports
          Actionable insight into your performance, sentiment, advocates, and competitors.
        • Managed Sampling
          Take the hassle out of sampling programs for retailers.
  • Solutions
    • 1st
      • COLLECT CONTENT
        • Launch Products
          Jump-start product launches with authentic content.
        • Support Core Products
          Keep your core product pages as fresh as your new ones.
        • Improve Content Mix
          Give shoppers confidence to buy wherever they are in their journey.
    • 2nd
      • DRIVE REVENUE
        • Boost Sales
          Grow order value online and in-store.
        • Accelerate Conversion
          Optimize e-commerce, social, and in-store for conversion.
        • Increase Profit Margin
          Reduce costs with superior shopping experiences.
    • 3rd
      • SCALE YOUR BRAND
        • Win at Retail
          Syndicate content to retailers and strengthen partnerships.
        • Acquire Customers
          Stand out in search and advertising.
        • Expand Globally
          Win new customers by expanding into new markets.
    • 4th
      • ACTIONABLE INSIGHTS
        • Gain a Competitive Advantage
          Benchmark and discover competitive insights.
        • Elevate Marketing
          Drive informed marketing with direct consumer feedback loops.
        • Improve Products
          Propel product innovations and enhancements.
        • Reduce Returns
          Enable consumers to buy the right product the first time.
    • 5th
      • BUILD LOYALTY
        • Drive Advocacy
          Create and strengthen loyal brand advocates.
        • Establish Trust
          Expedite the consumer discovery and buying journey.
        • Talk with Consumers
          Build relationships through public conversations.
      • FOR RETAIL
        • Drive Retail Growth
          Our solutions, technology, and expertise drive e-commerce growth for retailers of all sizes and industries.
  • Industries
    • Apparel & Accessories
      Bring the in-store retail shopping experience to your site with inspiring imagery from customers.
    • Consumer Electronics
      Provide informative product content at every touchpoint—from discovery to purchase.
    • Consumer Packaged Goods
      Stand out on the digital shelf with more quality reviews in more places that convert.
    • Food & Beverage
      Easily sample new products and keep product pages fresh with new reviews.
    • Health & Beauty
      Bring the beauty counter experience to your site with inspiring imagery from customers.
    • Home Improvement
      Give DIY shoppers the product content they need at every stage of their journey.
  • Services
  • Resources
    • Resources Hub
      Get cutting-edge insights to accelerate your success.
      • Shopper Experience Index
      • Brand manager guide to UGC
      • Social media manager guide to UGC
      • E-commerce manager guide to UGC
    • Blog
      Strategies, research, and industry trends – your pulse on the marketplace.
      • Long reads
    • Case Studies
      Our clients’ success speaks for itself.
      • Bazaarvoice is #1 in UGC
    • Calculate the value of UGC
      Discover the impact user-generated content could have on your sales both online and in-store.
  • Company
    • 1st
      • WHO WE ARE
        • About Bazaarvoice
          Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers.
          • Careers
          • Leadership Team
          • Diversity, Equity & Inclusion
          • Bragging Rights (Our Awards)
          • Community outreach
          • Frequently Asked Questions
        • Press room
          Get the latest Bazaarvoice news from around the world.
          • Events
    • 2nd
      • WORKING WITH US
        • The Bazaarvoice Advantage
          Get shoppers what they need at every stage of their journey.
          • Influenster Community
        • Partner Program
          Tools, resources, and insights to grow your business and delight clients.
          • Why agencies partner with us
        • Trust
          Security, privacy, and compliance are baked into everything we do.
  • Contact us
  • Pricing
Log in
  • Bazaarvoice Portal
  • Social Commerce
  • English
  • French
  • German

Infographic

User-generated content for social commerce – the new connected bazaar

Discover why user-generated content is the key to developing a winning social commerce strategy.

Paid media is great, but do you know what’s even more effective at selling your products? Your customers. That’s right — influencers and communities of everyday shoppers have become the centerpiece of effective online and in-store commerce. Shoppers want to see user-generated content (UGC).

We call it the new connected bazaar.

Brands and retailers need to seize the power of their customers’ authentic voices in order to stay relevant and continue to thrive. Here’s the proof.

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Receive products from your favorite brands in exchange for honest reviews.

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Want to answer questions at retailer websites?

Respond to consumer questions in real-time.

Get started with Connections now
Looking to sample and review products?

Receive products from your favorite brands in exchange for honest reviews.

Join our Influenster community

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  • User-generated content for social commerce – the new connected bazaar

Platform

  • Sampling
  • Always-on Content
  • Creator Partnerships
  • Ratings & Reviews
  • Questions & Answers
  • Social Commerce
  • Retail Syndication
  • Social Media Management
  • In-store & Digital Activations
  • Insights & Reports
  • Services
  • Managed Sampling

Resources

  • Resources Hub
  • Blog
  • Case Studies
  • What is UGC?

Company

  • About Bazaarvoice
  • The Bazaarvoice Advantage
  • FAQs
  • Trust
  • Careers
  • Press
  • Events
  • Product Updates
  • Partners
  • Contact

Client services & support

  • Customer Support
  • Knowledge Base
  • Developers
  • System Status
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