Webinar

The ROBO Economy: Omnichannel shopper insights

The shopper journey is complex. No two shoppers have the same journey and there’s a dizzying array of touchpoints. In order to succeed in today's omnichannel shopping world, marketers need to embrace the ROBO (research online, buy offline) economy and use user-generated content to their advantage.

Why? Great user content is an essential resource for product research in the omnichannel shopping journey. With 74% of online shoppers and 59% of in-store shoppers conducting research online before making a purchase.

What does it take to win in today’s rapidly changing retail landscape? Watch the webinar to find out.

In this webinar, you will learn:

  • Up-and-coming trends in the growing ROBO economy
  • Ways to evaluate ROBO’s impact on your business
  • How to get the most from user-generated content in an omnichannel world

Speaker:

  • Stephanie Novak, Value Engineer at Bazaarvoice

 

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