From malls to the metaverse: How consumers feel about shopping in virtual reality
The shopper journey is complex. No two shoppers have the same journey and there’s a dizzying array of touchpoints. In order to succeed in today's omnichannel shopping world, marketers need to embrace the ROBO (research online, buy offline) economy and use user-generated content to their advantage.
Why? Great user content is an essential resource for product research in the omnichannel shopping journey. With 74% of online shoppers and 59% of in-store shoppers conducting research online before making a purchase.
What does it take to win in today’s rapidly changing retail landscape? Watch the webinar to find out.
In this webinar, you will learn:
The shopping experiences consumers expect in 2022
Change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the...