E-book

Shopper Preference Report

Key insights about optimal online and offline shopping experiences in 2024

The Shopper Preference Report delves into consumer spending habits and interactions with brands and retailers. It offers valuable insights for earning consumer dollars, capturing their loyalty, and enhancing the overall customer experience, such as:

  1. The influence of video-based UGC on product discovery
  2. How to keep consumers engaged on evolving social platforms
  3. The potential long-term shift toward private-label products

 

Understanding what motivates consumers to purchase is crucial for any brand or marketer. The Shopper Preference Report provides the latest insights on shopping behaviors so that brands and retailers can adapt their strategies to deliver the experiences consumers expect.

We engaged 8,089 participants in 6 countries across various age groups, out of which we’ve compiled 5 different editions. Download the reports to get the findings from each segment.

Shopper preferences by country

Shopper preferences by generation

Gen Z

Shopper preferences by content type

Video UGC

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