E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
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E-book
Shopper Preference Report
The shopping experiences consumers expect in 2022
The shopping experiences you offer consumers are as important as the products or services you sell. Don’t believe us?
We surveyed over 10,000 global shoppers and 98% said they value experience over price, at least in certain instances. (And that’s not all they had to say.)
If you want to win the hearts (and wallets) of modern shoppers, you’ll need to understand the experiences they expect so you can rise to the occasion.
Read our report to learn:
- What motivates shoppers to participate in rewards programs
- How and why people engage in gamification while shopping
- Which immersive experiences shoppers are interested in most
- What shoppers think about the metaverse and NFTs
- How the future of commerce varies from country to country
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