Stand out on the digital shelf: How brands can use UGC to succeed in the retail channel
Collecting, responding to, and amplifying user-generated content will help you stand out to retailers and earn you a spot in their store.
While it may be easy to start a brand and sell products online, building a recognizable brand is hard – and standing out to retailers and consumers is even harder.
The retail environment has never been more challenging for brands to thrive in — or more crowded with competition. The key to rising above the noise? Amplify the voices of your customers.
Collecting user-generated content (UGC), like ratings and reviews, helps brands build trust with consumers, convert more visitors, and stand out to retailers.
Earning a place on retail shelves isn’t just about providing the best products. For brands, it’s about understanding what retailers want and need to compete. Retailers must build seamless, omnichannel shopping experiences that capture shoppers’ interest and empower them to make confident purchase decisions — and there’s no online content shoppers trust more than consumer opinions.
Download this ebook for a closer look at how to collect more user-generated content, take UGC beyond the product page, gain actionable consumer insights, and more.