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Speaking to sustainability
Your customers care about more than just scoring a deal when shopping. Sustainability and environmental impact are just as important to them as the price tag.
As the state of global environment and climate changes presses to the forefront of shoppers’ minds, they’re examining more than you may expect on your product page. Shoppers are seeking out your brand’s sustainability information. The impact their purchase has on the environment is of rising importance.
Eco-friendly buying means something different to every consumer, but over 90% of shoppers pay attention to those eco-friendly, green, and sustainable labels.
We surveyed over 8,000 shoppers in North America to better understand how shoppers approach sustainability in their shopping. Our latest infographic shares the findings.